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Traditionally, a press release was used to announce products, services and company news in the mainstream media. It is usually a source of statistics, quotes and some pertinent information. While all of this is still true today, the process of online press release writing and press release distribution has two goals; attract readers and get links to your website.

Getting Hooked on Press Release Writing

News releases need “hooks” to capture the attention of the newsroom editor and online reader.

Adviatech clients can count on original news releases every month, releases that have a hook in them, that tell a story and make a point that is newsworthy. We interview you or your designated contact each month to craft press releases that will be interesting, worthy of publishing, and worthy of syndication. Syndication is what builds links to your website.

It’s a well-known fact that professionally written news releases get syndicated far more often than dry press releases. When Adviatech provides your news release copy, you know you will get coverage for your business and that your business will be prominently mentioned as well as feature quotes by you, regarding your area of expertise.

Adviatech works with some of the biggest names in press release distribution.

Only you know the details of your business intimately and Adviatech’s press release writing team takes those details and turns them into a story. We provide the voice for your business on the Internet by offering quality press releases every month, right on time, and distributed where they will provide the best exposure.

Of course, having a great press release is only the beginning. Once it is written, edited, and approved, it moves to press release distribution.