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Podcasting is quickly becoming a popular media on the Web. In fact, many people are tuning into podcasts rather than traditional radio shows.

Podcasting for Business

What’s a podcast?
A podcast is an audio or video production that is distributed on the Web and easily syndicated across the Web. Podcasts have become especially popular for common interest shows and political viewpoints.

Do listeners need an iPod? No. Anyone can subscribe to podcasts using free software like iTunes and can listen to podcasts using any mp3 player. If a listener wants the podcast to be mobile, they will need an iPod or any other portable mp3 player.

How can I use podcast for my business? Podcasts are a great way to market your business. Say for example you own an online book store. Each week or month, you could have a 5-10 minute podcast talking about new releases, book reviews, and other topics of interest. Podcasts can be short. Be careful not to get too commercial. If your podcasts become long advertisements for your company, you will not get a large listener base.

Check out Your SEO Update, Adviatech’s Podcast with host, Sierra Winter!