Home > Search Engine Marketing > Pay Per Click Management
While it has been and still is our belief that natural search engine optimization is the most effective form of search engine marketing, Pay Per Click (or PPC) is also a useful tool. Pay Per Click can work together with natural search engine optimization, providing some advantages.
Advantages of Pay Per Click Search Engine Marketing
Getting Regional Results for General Terms
If you are an immigration lawyer in Miami, you would have to optimize for the term “Miami immigration lawyer” to get regional results in the natural search engine rankings. That is a popular term and would definitely yield results. However, what about the users in Miami who just search for “immigration lawyer”?
That is where Pay Per Click becomes a valuable marketing tool. By setting regional targets, Google will only show your advertisement to users that are in the Miami area (in this example).
Syndicated Network
The Google Adsense network allows website and blog owners to earn money by posting Pay Per Click ads on their website. By advertising with AdWords, you can opt to have your advertisement displayed on relevant websites through their syndicated network; therefore, increasing the exposure of your ad.
How Much Will I Pay Per Click?
The cost per click (CPC) is determined by a bidding market. If Adviatech wanted to bid on the term “search engine optimization,” the current cost per click is about $8. But if we wanted to be number 1, we might submit a bid for $10 per click. By increasing the amount we are willing to pay, the value of the ad space will increase for everyone who wants to compete with our number 1 position.
Woe, I Don’t Want to Pay $10 Per Click
You probably won’t have to. The cost per click is based on bidding within that term. For most industries and keyphrases, the average cost per click is about $0.50 - $4.00. You can lower the amount you pay per click by settling for a lower placement on the right hand side of the search results page. But, don’t go too low, otherwise you won’t get any traffic.
Pay Per Click Management Is a Must
Certainly, you can manage your own Pay Per Click advertising with Google AdWords or Yahoo Search Marketing, but your conversion will be much greater with professional management. By having it professionally managed, your advertisements could get increased rankings by having optimized ad language without paying more per click.
Adviatech’s Pay Per Click managing will track conversion on your ads, setup landing pages for your Pay Per Click marketing, and setup live and shut off times so you don’t pay for traffic for time slots that do not convert.
Is There a Minimum Budget?
Google and Yahoo do not require minimum monthly budgets. However, to get the most out of your Pay Per Click campaign, you need a minimum of $1,000.00 a month Pay Per Click budget to qualify for Adviatech’s Pay Per Click Management services. That is paid directly to Google and/or Yahoo. Adviatech charges $150.00 - $300.00 a month to manage Pay Per Click campaigns.
If that is out of your budget range, you should consider a natural search engine optimization campaign.
