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On Site Blogs Verses Blogger for Search Engine Optimization

Blogs are great ways to increase web traffic, business loyalty and can be a helpful tool in your search engine optimization effort. However, if you are using a third party blog service, you may not be getting the full benefit.

Blogs are everywhere. From the political to the informational, if you can think of a genre, chances are, you can find a blog focusing on it. So what is a blog? A portmanteau of the term “web log”, blogs basically allow users to interact with one another in an open platform. More simply stated, a blog is an easier to use and more search engine friendly version of the early 90’s perl based message boards.

Before you go running off and opening a blog on Blogger or another popular service, you should know that not all blogs are the same. There are two different benefits to your business that blogging can provide. The first is interacting on other blogs related to what you do. As entries and comments are posted, you can provide feedback based on your professional knowledge. This helps you network on a global level as other users will turn to you as an expert in your field.

The other method of blogging is managing your own blog. This is where you need to pay close attention. One of the most beneficial features of a blog is its simple ability to be syndicated to other web sites using RSS or XML feeds. If you are using a third party blog provider (a blog that is not hosted under your domain), the RSS or XML feeds will not be pulled from your site but rather the blog host’s web sites. In short, you will be missing out on relevant links to your web site.

Managing your own on site blog is a great way to get traffic to your site and increase your relevant link population. The key to making it work is consistency. Your blog should be updated every two to three days with useful information. Information should be useful rather than commercial. While you can occasionally post notices of sales or company information, your on site blog entries need to consist of relevant, useful information at least ninety percent of the time.

Unlike articles, blog entries can be just one or two paragraphs. As your blog’s population increases, you will be able to post new entries based on comments made by your users. Also, user comments are helpful in adding even more relevant content to your web site.

For more information on blogging and how it can help your search engine optimization campaign, contact a search engine optimization specialist.

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This article was written by Adviatech Corp., a <a href="http://www.adviatech.com/search_engine_optimization.html">search engine optimization company</a>. Adviatech offers a variety of SEO related services and recently launched the <a href="http://www.adviatech.com/search_engine_optimization.html">Total E-Marketing Package</a> which is an all in one <a href="http://www.adviatech.com/search_engine_optimization.html">search engine optimization service</a>. For more information, visit <a href="http://www.adviatech.com/">http://www.adviatech.com</a>.

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This article was written by Adviatech Corp., a search engine optimization company. Adviatech offers a variety of SEO related services and recently launched the Total E-Marketing Package which is an all in one search engine optimization service. For more information, visit http://www.adviatech.com.