Search Engine Optimization Blog

When looking at regional search engine optimization, it is important to identify your regional target. If you have a product or service that can be delivered nationwide, a general highly competitive keyphrase would be appropriate (for example, a windmill kit). However, if you are confined to a region, then you would want a keyphrase relevant [...]

Earlier in the summer, we did a podcast episode on Google Caffeine (http://www.adviatech.com/google-we-are-ready-for-some-caffeine/), the next generation of the Google core search engine. We were very excited and anxious for this technology to become the norm.
Just recently, Google announced that they would begin implementing the new technology in their datacenters. This is going to happen gradually [...]

Everybody online knows about the Google search engine for web searches, but do you know they also offer additional search engines? Google News displays news from media sources from around the world. Google Image Search displays relevant pictures. Google Shopping compares prices on items. And Google Blog Search, well, searches for blogs.
If you have a [...]

Internet Explorer 6 is the thorn in the design and programming community that keeps getting sharper. In spite of its constant glitches, website design distortions and a series of other problems, nearly 15% of web surfers (according to w3.org) are still using Internet Explorer 6 (IE6).
The web browser was originally released in 2001, which means [...]

Google Local is yet another way of marketing your website online. When someone searches for your business’ products or services in your local area through Google Maps, your Google Local ad is what appears.
Google Local results use the same national telephone directories that Yellow Pages style websites and business directories use, along with user submitted [...]

Many times we get new clients who are already ranked on the first page of Google and other search engines, but are not getting new business. Why is that? It’s because the search engine marketing company prior to our company did not research the keyphrases.
Being on the first page for popular keyphrases is much more [...]

Recently we experienced a situation with one of our clients. During their first year of search engine marketing through our search engine optimization services, the client was on the first page of Google for their two highly competitive keyphrases. Then, when Google updated their systems in 2008, the website fell off the search results map.
They [...]

Search engine optimization, search engine marketing, all of these work together to make sure that your website is found by your target market. But what happens if you are found, but not trusted?
It is the job of your search engine marketing specialist to not only get you to the top of the search engines, but [...]

Perhaps the most overlooked search engine optimization technique is a little patience. The process of search engine optimization and search engine marketing is a progressive one. While Google has gotten a little better about quickly indexing your website’s changes, it’s the links that take a while to add up.
Link building is crucial to the success [...]

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.
Services like Linkmetro.com popped up to simplify the practice. Today, the result of [...]