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It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.
Services like Linkmetro.com popped up to simplify the practice. Today, the result of [...]
Posted: December 29th, 2008 under Content SEO, Link Building SEO, The Google.
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If you are using a template or stock design to represent your business, you may not only be doing your brand and image a disservice but also you could be hindering your search engine optimization efforts.
Does the Google Bot have eyes?
Well, not exactly but close. While the Google Bot may not look at poor color [...]
Posted: December 15th, 2008 under Content SEO, Search Engine Optimization, The Google.
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As tech firm’s research and development budgets get reduced due to consumer spending decreasing, we can probably expect fewer technological advances in the near future when dealing with hardware, phones, televisions, and gadgetry.
However, I believe that companies are going to create online technology this year which is cheaper to develop and offers greater profitability.
Even with [...]
Posted: December 11th, 2008 under Search Engine Optimization, The Google.
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For those of you with a Google Account, your search results have already changed. You can move rankings, comment on sites, and shift what you are looking for. Should search engine optimization specialists be heading for the unemployment line?
Recently, Google has been working on personalizing search results. If you don’t search within a Google Account, [...]
Posted: November 24th, 2008 under Content SEO, The Google.
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Each week, we talk about the various elements that will make your law firm’s web site rank higher in search engines. Google having the highest standards is of course, the search engine we based our practices and policies around. But to truly understand search engine optimization requires an inside look at what Google really wants.
Search [...]
Posted: November 17th, 2008 under Content SEO, Link Building SEO, Search Engine Optimization, The Google.
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The internet offers a great variety of marketing opportunities that fit into a small businesses budget. However, some of those such as pay per click, may not be suitable during tough economic conditions.
By now, most people probably are getting tired of hearing “times are tough”. A line that was overplayed by every running public official [...]
Posted: November 13th, 2008 under Content SEO, Search Engine Optimization, The Google.
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When encouraging businesses, insurance agents, insurance companies, law firms, and sole practicing attorneys to move forward with a search engine optimization project, the one question that always comes up is “how long is it going to take?”
Search engine optimization is a progressive process which means your ranking will gradually increase over time.
So here is something [...]
Posted: October 20th, 2008 under Content SEO, Search Engine Optimization, The Google.
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Why do “innovators” insist on fixing things that are not broken by launching inferior products? How Cuil, Accoona, and others mock themselves.
It was a big deal, a group of Google expats raise thirty million dollars to stick a group of servers together and suddenly call themselves a search engine. In earlier news releases, Cuil even [...]
Posted: August 28th, 2008 under Search Engine Optimization, The Google.
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It often feels like there are two different types of online companies, designers and marketers. But they should work as one since web design is search engine optimization’s close cousin.
The Creatives verses SEO war has been going on for years. One side says “make it pretty”, the other side says “make it wordy”. Funny enough, [...]
Posted: August 27th, 2008 under Content SEO, Search Engine Optimization, The Google.
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If you’re an Adwords advertiser, you might not understand the difference between advertising on the Google search network and advertising on the content network.
The search network is made up of Google, AOL, and a variety of other search engines that use Google as their search engine solution. Your ads are only displayed when someone does [...]
Posted: August 5th, 2008 under Search Engine Optimization, The Google.
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