Search Engine Optimization Blog

The message is clear: consumers want to be heard. But is the message heard by whom it matters – the marketers?
With the proliferation of consumer reviews, blogs and social media channels like Facebook, consumers everywhere are voicing their opinions about companies – from the level of customer service given to the defective products they used [...]

Letting consumers know your business exists can be very tricky. You can advertise in local flyers, billboards, even local or national commercials, or you can go broader and cheaper by embracing the world of Internet marketing.
In this world, you can advertise via pay-per click campaigns and optimize your business website for the major search engines. [...]

Your website has been designed, you have enhanced the homepage and other pages for the proper keywords, all your images have “alt” tags and your breadcrumbs and navigation menus are organized and use understandable explanations. By all rights, you are ready to go live.
In the weeks after going live, you notice increased traffic but no [...]

An active search engine optimization plan can pull your company website to the first page of Google, drive traffic to your website, get social networks to notice you, and put your company’s name in the news. However, with time on your side, results come quicker.
Of course, time can not replace the need for an aggressive [...]

Many LinkedIn users do not realize that their blogs can be syndicated to their LinkedIn profile. In order for this to work, your website’s blog has to be based on WordPress or your blog will need to be hosted at WordPress.com.
Simply log in to your LinkedIn profile and select the LinkedIn WordPress Application. Select “Add [...]

Here is a topic that we recently discovered was still a problem… we hoped that such a practice was in the mid-90’s internet graveyard but its still a problem. Blending keyphrases into your website that are invisible to your readers is a technique that makes the Google Bot’s face red and will almost guarantee a [...]

We review of a lot of websites each week and it’s always surprising when we see URLs (website addresses) that are not SEO friendly. In 2008, Google released an official guide to search engine optimization covering the basics of what they want to see in a website. Pages 6 – 9 talk about URL structures, [...]

Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality.
Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking.
As Google visits your website to [...]

The object of search engine optimization for most businesses is to reach local clientele who are in need of their product or services. It’s a pretty simple concept but getting ranked on the first page in many metro areas requires a lot of work. Google basically is looking for a short list of items.
1) Quality [...]

When we started this company over five years ago, content management systems were a thorn with which every search engine optimization specialist was constantly coming in contact. Their clunky feature lists and inability to customize individual titles made them a nightmare to deal with and generally resulted in futile optimization efforts.
How the times have changed. [...]