Search Engine Optimization Blog

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the [...]

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.
In the last [...]

We will admit, Twitter can be a little silly. The constant updating of barmy commentary can be a little maddening, and it’s not exactly the place you would think to plug in your business.
However, Twitter is also filled with real legitimate people. Where there are people, there is an audience and where there is an [...]

When looking at regional search engine optimization, it is important to identify your regional target. If you have a product or service that can be delivered nationwide, a general highly competitive keyphrase would be appropriate (for example, a windmill kit). However, if you are confined to a region, then you would want a keyphrase relevant [...]

Much of what the search engines judge you by is the information and keyphrases that appear at the top of the page. That is one thing that search engine bots and users have in common.
Therefore, it is important to establish what you do and where you are located at the top of the page starting [...]

Earlier in the summer, we did a podcast episode on Google Caffeine (http://www.adviatech.com/google-we-are-ready-for-some-caffeine/), the next generation of the Google core search engine. We were very excited and anxious for this technology to become the norm.
Just recently, Google announced that they would begin implementing the new technology in their datacenters. This is going to happen gradually [...]

For those of you who do not know what an H1, H2, or H3 tag is, basically it is the larger font toward the top of your website. It is important that this area of your site reflect your keyphrases and NOT your company name or a generic “Welcome to our website.”
To see an example, [...]

You should avoid “proprietary” content management systems. Content management systems are, in theory, easy-to-use, online website editors that allow website owners to easily make changes to their site by logging onto an online control panel.
Several marketing and web development companies have content management systems that are exclusive to their service. If things do not work [...]

Everybody online knows about the Google search engine for web searches, but do you know they also offer additional search engines? Google News displays news from media sources from around the world. Google Image Search displays relevant pictures. Google Shopping compares prices on items. And Google Blog Search, well, searches for blogs.
If you have a [...]

A big mistake that many businesses make with their website content is wording it as if they were introducing themselves at a business meeting. The stale, “We specialize in widgets and whatnots,” just does not work when you are trying to convert your web traffic to new business.
Your website’s content is important for search engines [...]