Search Engine Optimization Blog

Many LinkedIn users do not realize that their blogs can be syndicated to their LinkedIn profile. In order for this to work, your website’s blog has to be based on WordPress or your blog will need to be hosted at WordPress.com.
Simply log in to your LinkedIn profile and select the LinkedIn WordPress Application. Select “Add [...]

Here is a topic that we recently discovered was still a problem… we hoped that such a practice was in the mid-90’s internet graveyard but its still a problem. Blending keyphrases into your website that are invisible to your readers is a technique that makes the Google Bot’s face red and will almost guarantee a [...]

We review of a lot of websites each week and it’s always surprising when we see URLs (website addresses) that are not SEO friendly. In 2008, Google released an official guide to search engine optimization covering the basics of what they want to see in a website. Pages 6 – 9 talk about URL structures, [...]

Google puts a strong emphasis on website quality – quality content, quality navigation, quality inbound links, quality outbound links, quality, quality, quality.
Therefore, it should come as no surprise that your website being up and without returning “not found” errors is an important aspect of getting and achieving a high ranking.
As Google visits your website to [...]

The object of search engine optimization for most businesses is to reach local clientele who are in need of their product or services. It’s a pretty simple concept but getting ranked on the first page in many metro areas requires a lot of work. Google basically is looking for a short list of items.
1) Quality [...]

When we started this company over five years ago, content management systems were a thorn with which every search engine optimization specialist was constantly coming in contact. Their clunky feature lists and inability to customize individual titles made them a nightmare to deal with and generally resulted in futile optimization efforts.
How the times have changed. [...]

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the [...]

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.
In the last [...]

We will admit, Twitter can be a little silly. The constant updating of barmy commentary can be a little maddening, and it’s not exactly the place you would think to plug in your business.
However, Twitter is also filled with real legitimate people. Where there are people, there is an audience and where there is an [...]

When looking at regional search engine optimization, it is important to identify your regional target. If you have a product or service that can be delivered nationwide, a general highly competitive keyphrase would be appropriate (for example, a windmill kit). However, if you are confined to a region, then you would want a keyphrase relevant [...]