Search Engine Optimization Blog

A press release written for online submission needs to be a little different than what you would submit to print media sources. Your keywords and keyphrases need to be plainly stated in the title of your press release as well as the body.

For example, when Adviatech creates a press release, we do not create a [...]

Often times we are asked by our clients why their page one ranking on Google fluctuates from a rank 3 to rank 5 to rank 2 depending on the day and computer used for the search.

In an effort to only show the most relevant search results, Google will sometimes rank web sites higher or lower [...]

It is amazing how much old and obsolete information on search engine optimization is still being published as relevant tips. Free for All link pages (or FFA) were used in the early 90’s as a way for webmasters to get links to their web sites. However, a FFA site does not have any particular relevance [...]

Previously, we talked about the harmful effects of FFA’s (Free for All link pages) but today, we are going to talk about directories. Directories are web sites that categorize other web sites. The best directories to submit your web site to are the ones that focus primarily on your category. For example, if you are [...]

Inbound links to your web site are a necessary part of search engine optimization. In fact, it is what makes the difference in your optimized web site being ranked on the 10th page or 1st. However, it is still a misunderstood part of search engine optimization and many SEO companies give mixed signals.

Google expresses that [...]

Press releases are great ways to not only increase your link population but your overall brand awareness as well. Many newswires like PrWeb, PR.com, etc, have a huge number of inbound links so naturally, your press release hosted on their web site has a greater chance of being ranked on the first page than your [...]

User Upload video web sites are fun to visit to see the strange, funny, and often times stupid aspects of people’s lives. But they also can play a valuable role in your online marketing strategy.

The Mentos and Diet Coke trick, a car accident, a talking cigar smoking cat, these are what make user video web [...]

As you make changes to your web site, its important to make sure your menu’s are updated as well. Otherwise, you might have dead links. A dead link is a link to a page within your web site that does not work. More than likely, it doesn’t work because of a misspelling or you have [...]

A commonly overlooked search engine optimization hindrance is your menu. You know, that gateway to the rest of your web site? Often times, your menus are made to look pretty by your web design using flash, slide effects, java effects, rollover buttons, and other methods that look great. However, these attractive effects make it difficult [...]

An often overlooked element of search engine optimization is the use of statistical data. Statistics is how you can measure the success of your search engine optimization effort. The most comprehensive statistics package available for free is Google Analytics (http://www.google.com/analytics/).

Google Analytics will help you see where your traffic is coming from and it will also [...]