Search Engine Optimization Blog

Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way [...]

Most lawyers rely on people and businesses needing council then seeking a lawyer. Whereas many industries have to convince their target audience that they want or need the offered product or service, lawyers simply have to be found at the right time.

That’s what makes the internet such an effective marketing strategy for law firms. To [...]

A common question that we get every day is “how can you get my law firm’s web site to the first page of Google?” With such an endless variety of keywords and keyphrases, the first page of Google depends on which keyphrase your law firm’s web site is relevant to.

Relevance simply refers to your web [...]

If your law firm has been online for a few years, you might be thinking about optimizing your law firm’s web site to be found at the top of Google. However, can your web site be optimized or do you have to build a new one.

That depends. The majority of our clients come to us [...]

With Google getting more than 75% of online web searches, many law firms are actively looking for a way to get to the top. Often times, they will Google their area of practice in their city and wonder why lawyers in their area who may even have cheaply designed web sites are ranking first in [...]

Web design is search engine optimization’s close cousin. The design of your web site is almost as important as the content within it. One of the biggest mistakes made by web designers is the use of flash buttons, java buttons, and other buttons other than textual links.

Search engines need links to easily access all of [...]

Bigger is not always better when it comes to deciding your law firm’s regional market. At first, you may think its best to optimize for a statewide term. For example California Criminal Defense Lawyer or Florida Real Estate Lawyer, but you may actually get less traffic by including a state rather than a metro area.

To [...]