Search Engine Optimization Blog

Recently we experienced a situation with one of our clients. During their first year of search engine marketing through our search engine optimization services, the client was on the first page of Google for their two highly competitive keyphrases. Then, when Google updated their systems in 2008, the website fell off the search results map.
They [...]

Two absolutes for any search engine marketing plan are statistics and website reporting. Without analyzing your website’s performance, you could be missing important information, such as traffic sources and conversion statistics.
If your website is getting a lot of traffic, then your search engine marketing and search engine optimization plan are working effectively. However, if that [...]

When it comes to search engine marketing and search engine optimization, blogs may be the greatest invention since caffeine… oh yes, it’s that important. Blogs offer an easy interface that anyone, at any skill level, is able to add content to their website.
In addition, others who like the content can simply plug the RSS feed [...]

Search engine optimization is all about relevancy and popularity. If you have a website that covers multiple services and products, your relevance will be more difficult to achieve since there isn’t a small set of keyphrases for which your website is relevant.
The best remedy to this problem is to target the most profitable parts of [...]

You know that room in your house that doesn’t have carpet? The muscle car in the garage that will never be a hotrod? Or the patch of dirt and weeds in your backyard that was supposed to be a garden?
Taking on your own search engine optimization will probably yield the same results.
By now, most people [...]

To stay up on the competition, I often review other search engine marketing companies to see what Adviatech is going up against. While some search engine optimization companies have plans and services that contain all the elements that make up a higher Google ranking, still lurking around are the cheap services that offer no value [...]

Perhaps the most overlooked search engine optimization technique is a little patience. The process of search engine optimization and search engine marketing is a progressive one. While Google has gotten a little better about quickly indexing your website’s changes, it’s the links that take a while to add up.
Link building is crucial to the success [...]

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.
Services like Linkmetro.com popped up to simplify the practice. Today, the result of [...]

If you are using a template or stock design to represent your business, you may not only be doing your brand and image a disservice but also you could be hindering your search engine optimization efforts.
Does the Google Bot have eyes?
Well, not exactly but close. While the Google Bot may not look at poor color [...]

Avoiding Search Engine Optimization Can Cost Your Business
Many businesses are still not utilizing the Internet to get more leads from their web site. This is often due to not fully understanding the process of search engine optimization, or the value associated with it.
Currently, you have–depending on your industry – 1,000 – 10,000 searches on Google [...]