We review of a lot of websites each week and it’s always surprising when we see URLs (website addresses) that are not SEO friendly. In 2008, Google released an official guide to search engine optimization covering the basics of what they want to see in a website. Pages 6 – 9 talk about URL structures, but many web developers are still not paying attention.
Just last week, we reviewed a website for a law firm and this particular page on the website was related to bankruptcy law.
The client’s URL was: websiteurl.com/lawyer-attorney-1267187.html.
What Google outlined in their search engine optimization guide 2 years ago, was that they want to see relevant keyphrases in the URL. So if this was our client, this page would look like the following:
This tells Google that this subpage of the site is related to one of the keyphrases we are optimizing for “bankruptcy lawyer.” The other URL mentions “lawyer” and “attorney” but does nothing to describe which of approximately 50 practice areas this particular page is discussing.
Utilizing clean descriptive URLs is something that helps your search engine ranking as well as your click conversions from search result pages.
- Getting to Know Your Clients (July 12th, 2011)
- Is Your Business Social? (June 20th, 2011)
- Usability Testing Is The Final Step In SEO Marketing (March 10th, 2011)
- The Helping Hand of Time and Search Engine Optimization (December 6th, 2010)
- Linking Your Blog to LinkedIn (July 26th, 2010)