Search Engine Optimization Blog

Much of what the search engines judge you by is the information and keyphrases that appear at the top of the page. That is one thing that search engine bots and users have in common.

Therefore, it is important to establish what you do and where you are located at the top of the page starting with the first paragraph. If you are a dentist in Cleveland you would want your header to reflect that with “Cleveland Dentist Dr. Smith.” If you are a divorce lawyer in Boston, your header should reflect “Boston Divorce Lawyer” or “Boston Divorce Attorney.”

Following that, the paragraph should mention the keyphrase.

On the dentist site, that could look something like “Dr. Smith has been serving the area as a Cleveland Dentist for over a decade.”

For the attorney’s website, the first sentence should be something similar to “Selecting an experienced Boston divorce attorney for your case can make a positive difference in how your Massachusetts divorce is settled.”

By pushing your keyphrases to the top of the page, you can establish where you are and what you do so that the search engines can rank you accordingly.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.