Search Engine Optimization Blog

Earlier in the summer, we did a podcast episode on Google Caffeine (http://www.adviatech.com/google-we-are-ready-for-some-caffeine/), the next generation of the Google core search engine. We were very excited and anxious for this technology to become the norm.

Just recently, Google announced that they would begin implementing the new technology in their datacenters. This is going to happen gradually over time so some users will continue to see the old Google and others (as our office has experienced) will see the new.

With this change, you can expect to see your rankings change. As we experienced when testing Google Caffeine, our clients ranked considerably better than in the current Google version so we are especially excited about Google Caffeine becoming the norm.

More emphasis is placed on quality links and quality content. It also filters out websites that make duplicate websites to help control certain keywords. Websites that are currently doing well based on “anything goes” linking will probably see a decline in their search engine rankings whereas other websites (like our clients) who have strong social network and blog based links and monthly updated content on their blogs will more than likely experience higher placement.

So if you see some new faces in the search results, don’t be alarmed; Google’s rankings are changing for the better.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.