Search Engine Optimization Blog

A big mistake that many businesses make with their website content is wording it as if they were introducing themselves at a business meeting. The stale, “We specialize in widgets and whatnots,” just does not work when you are trying to convert your web traffic to new business.

Your website’s content is important for search engines and your visitors. Make it too keyphrase oriented and your visitors will get irritated by the redundancy. Also, if you don’t use inclusive language, your website is going to sound like a mundane commercial.

Here are a couple examples. We will assume that you are in the business of making blue widgets. Blue widgets solve everybody’s problems thus “blue widget” is your primary keyphrase. What better company to provide blue widgets than Widgitech?

Redundant Content – All of us at Widgitech believe that there is not a better blue widget solution then the Widgitech blue widget. These days, everybody needs a blue widget. Blue widgets make modern civilization possible. Nobody makes a better blue widget than the blue widget enthusiast at Widgitech… your blue widget specialist.

Notice that they go a little overboard with the talk of “blue widgets.”

SEO Visitor Friendly Content – Blue widgets are what make modern civilization possible. We understand that. For years, Widgitech has put quality and innovation at the core of our company to make sure that the Widgitech blue widget is the last blue widget you will every buy.

In both examples, we use the keyword a few times. However, the second statement puts the keyphrase in a less redundant manner. It is safe to say that the second version is both visitor friendly and SEO friendly, and would also look appropriate on a printed brochure. The first one would not.

Be descriptive with your content and do not be afraid to periodically use your keyphrases. However, keep your content interesting and maintain a balance. Doing so will impress your visitors as well as the search engines.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.