Search Engine Optimization Blog

Having a blog on your website is as much required as your phone number and contact information. An onsite blog will allow you to offer your visitors concise information related to your area of practice and it keeps your website growing with new pages of content on a regular basis.

The word blog is a contraction of “web-log.” In the early days of commercial Internet access, message boards and forums did what blogs now do. The goal of the blog was to offer a simple to edit interface that allowed anyone of any skill level to add entries to a website/blog, generally based on a niche topic.

The additional features, like user commenting, can add a community feeling to your website, but the effort involved in moderating comments for spam and inappropriate messages generally leads companies to disable that feature (as we generally recommend).

The other benefit of a blog is increased exposure through RSS (Real Simple Syndication) feeds. All popular blogs offer an RSS feed which basically takes your blog entries and syndicates them into other blogs, search engines and forums.

You may not know this but Google has a search engine just for blogs called “Google Blog Search.” By your website having a blog, you are eligible to have your blog entries published (and syndicated through) Google Blog Search – a free service.

So along with having your website listed in Google’s main search engine, adding an onsite blog will allow your blog entries to be displayed in Google’s Blog specific search engine, thus leading to additional exposure.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.