RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS feed and subscribe to your content. Or they can subscribe to your content using an RSS feed aggregator like the freely available Mr. RSS Puller (http://mrrsspuller.sourceforge.net/).
RSS feeds allow people to customize the information they receive. If you like the technology section of the USA Today, but the political commentary of the Washington Post, then subscribe only to those categories. If you are interested in what is getting published on other websites, plug in their feed and have it automatically updated.
On the marketing side, having an RSS feed readily available will increase the number of eyes that have access to your content and if they syndicate your content onto another website, the RSS feed can also build new inbound links to your website.
- Getting to Know Your Clients (July 12th, 2011)
- Is Your Business Social? (June 20th, 2011)
- Usability Testing Is The Final Step In SEO Marketing (March 10th, 2011)
- The Helping Hand of Time and Search Engine Optimization (December 6th, 2010)
- Linking Your Blog to LinkedIn (July 26th, 2010)