Search Engine Optimization Blog

When laying out your search engine marketing plan, you should first decide whether you want to attract the whole world, the whole country or your neighborhood. Thinking too big at first may actually give you less traffic.

Just as an example, we will use a Florida divorce attorney who has offices all across the state. The keyword “Florida divorce lawyer” gets (according to Adwords) 3,600 inquiries each month.

However, let’s look at the major metro areas and combine their numbers.

Jacksonville divorce lawyer – 880
Orlando divorce lawyer – 1,000
Tampa divorce lawyer – 1,300
Miami divorce lawyer – 870

If this hypothetical law firm had offices in these four cities in Florida and optimized individually, they would have exposure to 4,050 searches, all of which coming from relevant users that were in those respective cities. However, with Florida divorce lawyer, those 3,600 users may or may not be searching in the city with the supported office.

By focusing on local cities, you will be exposing your business to a more relevant audience as well as a bigger collective audience.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.