Search Engine Optimization Blog

A hosting provider is an important part of your search engine marketing. I’m reminded of a client of ours from several years ago. Their ecommerce website was ranked number 2 on the first page of Google for their main keyphrase, clearly a successful search engine optimization campaign. But, they were hosting their website with a cheap “bargain bin” hosting provider.

With search engine marketing, links are always being built with the content that is getting published each month. That means Google and other search engines are visiting your website to update it frequently, because of their crawler running into your website more often. Our client’s hosting provider was frequently having database outages and one day, that happened while Google was looking.

Their once first page ranking disappeared a few days after and their search engine listing suddenly looked like this:

SQL Query Error
Cannot connect to sql database.

Uptime is extremely important for your website and therefore a solid quality hosting provider should be selected. Paying $5-$10 a month more is a small premium to pay to not lose your search engine ranking.

That particular incident happened before we offered hosting, but we were able to convince our client to move to a reputable hosting provider that would provide uptime and a solid web server environment. Also, after 6 weeks, we were able to repair their ranking (a process further delayed by more periodic SQL errors prior to their switch) but that was 6 weeks of lost business, easily preventable by using a good hosting provider.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.