Search Engine Optimization Blog

(Part II of “Twitter Me This”)

Last week, we talked about the basics of Twitter. If you missed it, here is a quick recap.

Twitter combines the publicity of a blog with the simplicity of text messages. You’re rather limited with 140 characters per post. Everyone from doctors to senators to gossiping teenagers use Twitter. They use a “nofollow” tag which means Google will not credit a link from Twitter to your account.

There is value in Twitter from a business point of view. To start, go to http://twitter.com and create an account. Setup a profile with your business name, phone number, and website address. Tada! You are now plugged into Twitter.

Now, a few times a week, post a 140 character message. A general tip, ideas, current events — anything relevant to your business is a good Twitter post; also known as “Tweets” in our office.

Once you have a couple weeks of posts, or Tweets, it’s time to start letting people know you exist.

At the top of Twitter, click on “Find People.” This is where you type in your target market, which is easier to do if you are business to business. For an example, we will type in “doctor.” Go through the list and click on “Follow” for everyone who seems to be a doctor, based on their description.

All people you follow will get an email saying, “___________ (your name) is following you on Twitter.” Often, people will visit the profiles of their followers and if they find the profile interesting enough, they may decide to follow you; thus, building your follower base on Twitter.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.