Search Engine Optimization Blog

Recently we experienced a situation with one of our clients. During their first year of search engine marketing through our search engine optimization services, the client was on the first page of Google for their two highly competitive keyphrases. Then, when Google updated their systems in 2008, the website fell off the search results map.

They came to us with Joomla (an open source content management program related to the Mambo project) and we had our reservations.

After the Google upgrade and the fallen ranking, the client called us in distress as their page one ranking was a solid part of their inbound sales strategy and without it, a financial strain was being placed on the organization.

After all of our search engine marketing experts reviewed the website and options, we found that Joomla was the cause of their ranking drop. Because of its disorganized code, poor URL structure, and overall complexity, the client’s website was dropping like a rock.

Since the client was a solid, long-term client, we went the extra mile and quickly put our programming team to work to convert the Joomla website to a search engine marketing-friendly, content management system, Wordpress. This was done with no extra cost to the client.

Within one week of the website conversion, the client is now ranked mid-page two for their popular search term and should soon take its place back on page one.

If you are using a content management system (a program that allows you to edit your website online), the content management system could be keeping your website down.

Discuss your options with a search engine optimization expert.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.