Search Engine Optimization Blog

To stay up on the competition, I often review other search engine marketing companies to see what Adviatech is going up against. While some search engine optimization companies have plans and services that contain all the elements that make up a higher Google ranking, still lurking around are the cheap services that offer no value and a lot of frustration.

So what is the right price for search engine optimization?

Search engine marketing is primarily made up of two things, relevant content and relevant one-way links to your website. The best way to ethically build links to your website is through content. Writing content that is posted on blogs, newswires, article directories, and social networks is the most important element of a successful search engine marketing campaign.

For Adviatech, most of the monthly fee is made up of the research and writing time of our writing and editing team. Our writers are experienced professionals. That experience and attention to detail can not be purchased for $50/month.

If you have received a quote from a cheaper search engine marketing firm, here are some questions to ask.

• 1) Is the search engine optimization company writing content for you or just distributing content you’re responsible for writing?

• 2) Are they writing unique content for your account or do they write a few articles that get duplicated for all of their clients?

• 3) Are their writers located in North America where they can maintain quality control over the articles and press releases that will be representing your company online?

Another way to check up on a company is by simply Googling their name. If they have treated clients unfairly, chances are, someone has blogged about it. Try Googling certain phrases such as “Company Name Scam” or “Company Name Rip Off”.

If you are prepared to pay a fair price for search engine marketing, a price that covers the skilled labor and tasks necessary to achieve a page one ranking, your search engine optimization experience should be a pleasant one that leads to results.

With search engine optimization, it is generally safe to say that you will get what you pay for.

Please give me a call if you have any questions or would like to review an updated proposal.

Jason Bland / Adviatech Corp.