Search Engine Optimization Blog

Earlier in the summer, we did a podcast episode on Google Caffeine (http://www.adviatech.com/google-we-are-ready-for-some-caffeine/), the next generation of the Google core search engine. We were very excited and anxious for this technology to become the norm.
Just recently, Google announced that they would begin implementing the new technology in their datacenters. This is going to happen gradually [...]

For those of you who do not know what an H1, H2, or H3 tag is, basically it is the larger font toward the top of your website. It is important that this area of your site reflect your keyphrases and NOT your company name or a generic “Welcome to our website.”
To see an example, [...]

You should avoid “proprietary” content management systems. Content management systems are, in theory, easy-to-use, online website editors that allow website owners to easily make changes to their site by logging onto an online control panel.
Several marketing and web development companies have content management systems that are exclusive to their service. If things do not work [...]

Everybody online knows about the Google search engine for web searches, but do you know they also offer additional search engines? Google News displays news from media sources from around the world. Google Image Search displays relevant pictures. Google Shopping compares prices on items. And Google Blog Search, well, searches for blogs.
If you have a [...]

A big mistake that many businesses make with their website content is wording it as if they were introducing themselves at a business meeting. The stale, “We specialize in widgets and whatnots,” just does not work when you are trying to convert your web traffic to new business.
Your website’s content is important for search engines [...]

One of the oldest search engine optimization tools around is actually one of the few that is still effective. Sitemaps have been around as long as the Internet has been commercially available.
Basically, a standard sitemap is just a page that links to all of the pages on your website in a neatly categorized form. By [...]

Internet Explorer 6 is the thorn in the design and programming community that keeps getting sharper. In spite of its constant glitches, website design distortions and a series of other problems, nearly 15% of web surfers (according to w3.org) are still using Internet Explorer 6 (IE6).
The web browser was originally released in 2001, which means [...]

To get to the first page of Google and other search engines, you need links to your website. That is to say, you know other websites to link to yours without you linking back to them. By now, most people looking into search engine optimization have heard that.
What is the best way to do that? [...]

Content, content, content. The search engines want your website to provide valuable content and lots of it, but is it possible to have too much?
Having a website filled with useful content is a necessary part of search engine optimization. Providing information, links to valuable resources, and content relevant to your industry is a surefire way [...]

A major concern for many regionally focused website owners (such as attorneys) is limiting the traffic to fit their niche. For example, a divorce attorney that specializes in high profile cases can’t optimize his website for “high net worth divorce lawyer.” Such a term probably gets very little traffic.
The solution is optimizing wide and filtering [...]