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Search Engine Optimization Blog » 2009

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Search Engine Optimization Blog

Archive for the year 2009

The Google Rankings Are Changing

Earlier in the summer, we did a podcast episode on Google Caffeine (http://www.adviatech.com/google-we-are-ready-for-some-caffeine/), the next generation of the Google core search engine. We were very excited and anxious for this technology to become the norm.
Just recently, Google announced that they would begin implementing the new technology in their datacenters. This is going to happen gradually [...]

The H1 Tag is for Search Engine Optimization - Not Company Names

For those of you who do not know what an H1, H2, or H3 tag is, basically it is the larger font toward the top of your website. It is important that this area of your site reflect your keyphrases and NOT your company name or a generic “Welcome to our website.”
To see an example, [...]

Avoid Proprietary Website Management Systems

You should avoid “proprietary” content management systems. Content management systems are, in theory, easy-to-use, online website editors that allow website owners to easily make changes to their site by logging onto an online control panel.
Several marketing and web development companies have content management systems that are exclusive to their service. If things do not work [...]

Google Blog Search

Everybody online knows about the Google search engine for web searches, but do you know they also offer additional search engines? Google News displays news from media sources from around the world. Google Image Search displays relevant pictures. Google Shopping compares prices on items. And Google Blog Search, well, searches for blogs.
If you have a [...]

Redundancy Can Work Against SEO

A big mistake that many businesses make with their website content is wording it as if they were introducing themselves at a business meeting. The stale, “We specialize in widgets and whatnots,” just does not work when you are trying to convert your web traffic to new business.
Your website’s content is important for search engines [...]

A Simple Sitemap Takes Your Search Engine Marketing a Long Way

One of the oldest search engine optimization tools around is actually one of the few that is still effective. Sitemaps have been around as long as the Internet has been commercially available.
Basically, a standard sitemap is just a page that links to all of the pages on your website in a neatly categorized form. By [...]

Internet Explorer 6 - Abandoning the Browsasaurus

Internet Explorer 6 is the thorn in the design and programming community that keeps getting sharper. In spite of its constant glitches, website design distortions and a series of other problems, nearly 15% of web surfers (according to w3.org) are still using Internet Explorer 6 (IE6).
The web browser was originally released in 2001, which means [...]

Syndicating Links for Search Engine Optimization

To get to the first page of Google and other search engines, you need links to your website. That is to say, you know other websites to link to yours without you linking back to them. By now, most people looking into search engine optimization have heard that.
What is the best way to do that? [...]

How much is too much information?

Content, content, content. The search engines want your website to provide valuable content and lots of it, but is it possible to have too much?
Having a website filled with useful content is a necessary part of search engine optimization. Providing information, links to valuable resources, and content relevant to your industry is a surefire way [...]

Filtering Search Engine Traffic on Your Website

A major concern for many regionally focused website owners (such as attorneys) is limiting the traffic to fit their niche. For example, a divorce attorney that specializes in high profile cases can’t optimize his website for “high net worth divorce lawyer.” Such a term probably gets very little traffic.
The solution is optimizing wide and filtering [...]

The Annoying Side of the Web – Stop the Noise

Continuing with our series on the “Annoying Side of the Web,” this week’s topic is noise. Remember the early days of the Internet when you could embed background music? You would visit a website and a little ragtime tune would pop up.
It may have been neat at the time, but nowadays more visitors than not [...]

The Annoying Side of the Web – Matching Text with Background

Over the next few weeks we are going to point out some irritating features found on certain websites. This week, it’s all about colors.
Do you know why black ink is still printed on white/off white paper even though colored printing is cheaply accessible? Because it’s easy to read. When you pick up a book, the [...]

Why You Should Be Blogging for Search Engine Optimization

Having a blog on your website is as much required as your phone number and contact information. An onsite blog will allow you to offer your visitors concise information related to your area of practice and it keeps your website growing with new pages of content on a regular basis.
The word blog is a contraction [...]

Thinking Local for Search Engine Optimization May Yield Greater Results

When laying out your search engine marketing plan, you should first decide whether you want to attract the whole world, the whole country or your neighborhood. Thinking too big at first may actually give you less traffic.
Just as an example, we will use a Florida divorce attorney who has offices all across the state. The [...]

What RSS Can do for Search Engine Optimization

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS [...]

Claiming Your Google Local Ad

Google Local is yet another way of marketing your website online. When someone searches for your business’ products or services in your local area through Google Maps, your Google Local ad is what appears.
Google Local results use the same national telephone directories that Yellow Pages style websites and business directories use, along with user submitted [...]

Defining SEO Company Ethics

There is much talk on the web about black hat search engine optimization, white hat search engine optimization, and even gray hat for the SEO companies that like to work in the middle. But what is ethical and unethical? They’re just search engines, right?
Basically, ethical practices are determined by the search engines. “Black hat” SEO [...]

If Not MySpace, Where Should I Do Business Social Networking?

In keeping with this week’s focus on social networking, our tip of the week is not to use MySpace for business networking.
Many other services exist that offer more business-friendly features. Here are a few:
1) Facebook for Business (not to be confused with regular Facebook) – Facebook teamed up with Visa to form the Facebook Visa [...]

Do News Feeds Help Search Engine Optimization?

A misconception among those involved in search engine optimization for their own websites is that news feeds will drastically help their search engine ranking. This is a partial fact.
It is true; using an RSS feed to bring in frequently updated content helps out a little. It offers a valuable benefit to your visitors as well [...]

Knowing Where to Go to Submit to Search Engines

There are a lot of phony services out there that promise to do useless things for the optimization of your website. The most popular is the submission of your website to thousands of search engines.
However, there are not really thousands of search engines, just 5: Google, Yahoo, Cuil, Ask, and Bing (formerly Live.com which [...]

I Want My SEO Company to Get Me on Page One Today

Natural search engine optimization is the process in which your website gets ranked in the center listings, based on the merits of the site. Both quality and quantity come into play with content and the number of links to your website. Over 70% of search traffic goes to the natural listings so why wouldn’t you [...]

To Tweet or Not to Tweet for Search Engine Marketing

Twitter. Mention Twitter at a cocktail party and you will simultaneously hear roars of love and hate. But is it really any good for your business?
It can be. As a business, you can use Twitter as a 140 character newsletter. Is something exciting happening? Send it out on Twitter. Something new is coming out? Send [...]

Using Business Social Network Connect.Adviatech.com

A month ago, SEOLawFirm.com’s parent company, Adviatech Beta, launched a business social network called Adviatech Connect.
The application was customized to make it search engine friendly by allowing members to post blog entries, marketing literature, and connect with other businesses. Most importantly, we allow hyperlinking keyphrases.
Whenever you post a blog entry in Adviatech Connect and a [...]

Learn from Search Engine Marketing Professionals

One of the easiest ways to get on the fast track of search engine marketing success is to talk to someone who has been there. Of course you can contact Adviatech at 1.800.728.5306 or visit us at http://www.adviatech.com. You can also visit our favorite online resource, SEOMoz.
SEOMoz.org offers a handful of useful tutorials related to [...]

Learning Search Engine Marketing with Podcasts

If you don’t have time to read about search engine optimization, you may consider subscribing to some search engine marketing related podcasts.
Podcasts are generally between 5 and 15 minutes except for more widely distributed ones like those produced by NPR, which are generally half hour shows. You can download iTunes and search through their directory [...]

Rebranding of Search Engine Marketing Company, Adviatech Gets Completed

After five years, search engine optimization company, Adviatech, updates their logo, marketing literature, and brand. Adviatech has also introduced a series of new search engine marketing related services.
It was toward the end of 2004 when Tampa based American Marketing Management and Motivation Services, Inc., (AMMMS) met with the recently retired Jason Bland. AMMMS, founded in [...]

Know Where You Stand with Google

Just as it helps to monitor your credit, it also helps to monitor your search engine credit. Google assigns a quality number to each website called Google Pagerank.
Your Pagerank number goes from 0 – being a new website or worthless website – to 10 being the absolute best. To give [...]

For Search Engine Marketing Sake, Be Interesting

When writing your website content, it’s important not only to have a lot of text but also have useful, interesting text. If you have pages and pages of boring literature, nobody will read it or want to link to it.
If your company has multiple employees or departments that specialize in various fields, you should have [...]

Search Engine Optimization and Hosting

A hosting provider is an important part of your search engine marketing. I’m reminded of a client of ours from several years ago. Their ecommerce website was ranked number 2 on the first page of Google for their main keyphrase, clearly a successful search engine optimization campaign. But, they were hosting their website with a [...]

When Search Engine Optimizing, Focus on the Winners

When seeking a search engine optimization company, some businesses have unrealistic expectations. Often times, we receive requests like, “I want to be number one on everything!”
The truth is, the majority of the internet’s search traffic doesn’t come from “everywhere,” it comes from Google. A much smaller portion comes from Yahoo, and an ignorable portion comes [...]

Targeting Your Region with Search Engine Marketing

Your regional focus is an important element of your search engine marketing. At first you may want to focus on a large area that you can fully service, or a small suburban area that isolates your company from a larger market.
If your service is regional (legal, medical, financial, etc), then focus on your closest metro [...]

Search Engine Marketing - When PageRank Changes

Google PageRank is the algorithm that makes Google what it is. Your website’s PageRank number is a quality stamp from Google. A PageRank of 1 means your website is either new, not linked to by third party websites, or of minimal quality. A PageRank of 7 to 10 means you are probably a web giant [...]

Twitter Me That

(Part II of “Twitter Me This”)
Last week, we talked about the basics of Twitter. If you missed it, here is a quick recap.
Twitter combines the publicity of a blog with the simplicity of text messages. You’re rather limited with 140 characters per post. Everyone from doctors to senators to gossiping teenagers use Twitter. They use [...]

Twitter Me This

We will write a more detailed article about Twitter in the future; but for now, we’ll answer some frequently asked questions about Twitter.
1) What is Twitter? – Essentially, Twitter takes the simplicity of a short text message and combines it with the public access of a blog. So, you can update your “Twitter blog” with 140 [...]

Convert Web Traffic by Upgrading Your Design

Some companies come to us with websites that have quality, insightful content, and pages of valuable information. However, the search engines are not ranking them favorably and the traffic they are getting does not convert to contact requests or new cases.
Often times, the problem lies in the design. Clean, professional design instills confidence in the [...]

Autoplay Videos May Turn Off Visitors

Since the technology became available to make videos quickly play on the internet, many companies have been including them on their website. The presence of a video on your website will neither help nor hurt your search engine ranking, (provided it does not replace textual content) but it may help with conversion.
However, when someone goes [...]

Knowing the Right Keyphrases for Search Engine Optimization

Many times we get new clients who are already ranked on the first page of Google and other search engines, but are not getting new business. Why is that? It’s because the search engine marketing company prior to our company did not research the keyphrases.
Being on the first page for popular keyphrases is much more [...]

Sharing Buttons Help with Search Engine Marketing

A simple search engine marketing technique to keep your visitors coming back is actually a free cut-and-paste program. Social bookmarks and favorite places allow web surfers to save the websites they have visited (like yours) in a folder to easily retrieve the websites at a later date.
With so many social networks and social bookmarking profiles [...]

Joomla is NOT Search Engine Optimization Friendly

Recently we experienced a situation with one of our clients. During their first year of search engine marketing through our search engine optimization services, the client was on the first page of Google for their two highly competitive keyphrases. Then, when Google updated their systems in 2008, the website fell off the search results map.
They [...]

Search Engine Marketing is Made up of Patience and Persistence

Search engine marketing doesn’t take effect overnight and it’s a good thing it doesn’t. If your website ranking could leap to the first page overnight, then all of your competitors could also do the same and there would be no stability in search rankings.
The fact that search engine optimization is a progressive process means once [...]

Search Engine Marketing - Analyze Your Website

Two absolutes for any search engine marketing plan are statistics and website reporting. Without analyzing your website’s performance, you could be missing important information, such as traffic sources and conversion statistics.
If your website is getting a lot of traffic, then your search engine marketing and search engine optimization plan are working effectively. However, if that [...]

Search Engine Marketing - Not Tonight, I’m Blogging

When it comes to search engine marketing and search engine optimization, blogs may be the greatest invention since caffeine… oh yes, it’s that important. Blogs offer an easy interface that anyone, at any skill level, is able to add content to their website.
In addition, others who like the content can simply plug the RSS feed [...]

Top Ranking Official in Your Field and Search Engines

Search engine optimization, search engine marketing, all of these work together to make sure that your website is found by your target market. But what happens if you are found, but not trusted?
It is the job of your search engine marketing specialist to not only get you to the top of the search engines, but [...]

Search Engine Marketing Targets are Easier to Hit

Search engine optimization is all about relevancy and popularity. If you have a website that covers multiple services and products, your relevance will be more difficult to achieve since there isn’t a small set of keyphrases for which your website is relevant.
The best remedy to this problem is to target the most profitable parts of [...]

Consistency Causes Consistent Search Engine Marketing Success

You know that room in your house that doesn’t have carpet? The muscle car in the garage that will never be a hotrod? Or the patch of dirt and weeds in your backyard that was supposed to be a garden?
Taking on your own search engine optimization will probably yield the same results.
By now, most people [...]

Going Cheap on Search Engine Optimization Means Going Nowhere

To stay up on the competition, I often review other search engine marketing companies to see what Adviatech is going up against. While some search engine optimization companies have plans and services that contain all the elements that make up a higher Google ranking, still lurking around are the cheap services that offer no value [...]

Patience and Hard Work Makes Search Engine Marketing Work

Perhaps the most overlooked search engine optimization technique is a little patience. The process of search engine optimization and search engine marketing is a progressive one. While Google has gotten a little better about quickly indexing your website’s changes, it’s the links that take a while to add up.
Link building is crucial to the success [...]

Let Go of the Champagne and Get Back to Blogging

It is always difficult to maintain your routine blogging throughout the holidays but now, its time to let go of the champagne and dessert and get back to blogging.
Blogging, be it on your web site, social networks, or third party providers (blogger.com, wordpress.com, etc) is a great way to position yourself as an authority in [...]

Search Engine Marketing with Adviatech in 2009

All of us at Adviatech hope you enjoyed a happy and safe New Years. So its 2009, what are you planning on doing about your web site? Your online marketing? Your search engine marketing? Search engine marketing is going to be very important in the coming year.
Online marketing (and search engine marketing) are going to [...]