Search Engine Optimization Blog

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.

Services like Linkmetro.com popped up to simplify the practice. Today, the result of all that hard link exchanging work is a bunch of useless links.

We have written on the death of link exchanges several times before but it appears that other search engine optimization companies haven’t heard the news. Google discourages link exchanges. If your search engine optimization company is using link exchanges, it is time to move on.

Google’s Webmaster Guidelines is the law book for search engine optimization. (Click here for Google’s Webmaster Guidelines)

Bullet point number three on the above mentioned page says it all. On Google’s list of linking schemes to avoid is “Excessive reciprocal links or excessive link exchanging (‘Link to me and I’ll link to you.’)”

So there you have it, straight from the Google’s mouth. Link exchanges are out and services like Linkmetro are unethical and useless forms of search engine optimization.

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