Focus on a Keyphrase for Better Search Engine Optimization
The one important element of any search engine optimization campaign is the keyphrase or keyphrases. Get ranked highly on the first page for a not-so-popular term, and your website will have no traffic. Choose a term too common, and your website will have high volumes of low quality traffic.
What to do? Focus. By focusing on a target market, you simplify the keyphrase selection process, thus increasing the quality of your traffic. Ask your search engine optimization company to start your project with a keyphrase analysis, showing the popular terms that are most relevant to your company or practice.
Posted: December 1st, 2008 under Content SEO.
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