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Search Engine Optimization Blog

Archive for December, 2008

We Repeat, Link Exchanges are Useless

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.
Services like Linkmetro.com popped up to simplify the practice. Today, the result of [...]

Are Meta Tags back for Search Engine Optimization?

While meta tags never really went away, their importance has dwindled over time with search engines indexing entire page content rather than relying on meta data.
Having a properly formatted meta tag will help your search engine optimization. The key is relevance without ridiculous repetition. For example, a meta description should describe your business in two [...]

Adviatech Rebranding and Going Beyond Search Engine Optimization

The New Year is right around the corner and I must say, I could not be more excited. Adviatech’s re-branding efforts are underway and we have recently finished a business only social network called Adviatech Connect.

Our logo which has treated us well for 4 years has been upgraded (take a peak at http://www.facebook.com/pages/Search-Engine-Optimization/38105696838) and next [...]

Looking Good on Top of the Search Engines

If you are using a template or stock design to represent your business, you may not only be doing your brand and image a disservice but also you could be hindering your search engine optimization efforts.
Does the Google Bot have eyes?
Well, not exactly but close. While the Google Bot may not look at poor color [...]

Technology Advances to be Online in 2009

As tech firm’s research and development budgets get reduced due to consumer spending decreasing, we can probably expect fewer technological advances in the near future when dealing with hardware, phones, televisions, and gadgetry.
However, I believe that companies are going to create online technology this year which is cheaper to develop and offers greater profitability.
Even with [...]

The Cost of Not Search Engine Optimizing

Avoiding Search Engine Optimization Can Cost Your Business
Many businesses are still not utilizing the Internet to get more leads from their web site. This is often due to not fully understanding the process of search engine optimization, or the value associated with it.
Currently, you have–depending on your industry – 1,000 – 10,000 searches on Google [...]

Focus on a Keyphrase for Better Search Engine Optimization

The one important element of any search engine optimization campaign is the keyphrase or keyphrases. Get ranked highly on the first page for a not-so-popular term, and your website will have no traffic. Choose a term too common, and your website will have high volumes of low quality traffic.
What to do? Focus. By focusing on [...]

The Sooner You Work with a Search Engine Optimization Company, The Better

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many companies start thinking about next year’s marketing strategies.
If your company is planning to harness the power of the Internet for 2009, you need to contact a search engine optimization company [...]