Search Engine Optimization Blog

In recent issues of Law Firm Marketing Weekly, we have been focusing on design. We feel that this is a part of search engine optimization that is often ignored. So how important is design?

Google, in their webmaster guidelines says “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.”

With that said, doesn’t it make even more sense to work with a search engine optimization company with an on staff designer? But again, why is design so important?

Search engines bots that crawl the web and index web sites do not have eyes. They simply read code and text. Generally, a web site that is not attractive, old, or is not made by a design professional, will have messy code, navigation problems, and in general, not provide a clean user experience. If users can easily navigate a web site, chances are, Google will also be able to easily navigate a web site. Thus, increasing the overall quality of your law firm’s web presence.

A professional designer can make sure that your web site will convert visitors into new cases while at the same time, keeping your code clean, and Google friendly.

Contact guaranteed search engine optimization company, Adviatech Corp., for more information at 1.800.728.5306 ext 1.