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Search Engine Optimization Blog

Archive for September, 2008

Heading to Page One

The guaranteed search engine optimization tip of the week is generally about link building but this week, we are moving to the top. The top of the page.
Your page title is the single most important line of your web site. This is where it is vital to list your keyphrases in left to right order [...]

First Page Search Engine Ranking with Flash

The first response from a search engine optimization specialists when reading a title like that may be “whaaaaaat?”. It turns out, that Flash has a place in this world and you can use it properly without taking a ranking dive.
First, let us explore why flash is generally frowned upon in the search engine optimization community. [...]

Online Reputation Management - Go Ahead, Google Yourself

One of the first (and easiest) things you should do in
managing your online reputation is, well, finding out
if you have something to manage. If you are advertising yourself, chances are,
others are Googling you.
 
Unfortunately, you may be falling victim to accidental
reputation mishaps. Something as minute as a speeding ticket from a state
trooper could appear on the [...]

Bragging Your Way to More Clients

We have been focusing on making your law firm’s web site convert visitors to cases recently [in Law Firm Marketing Weekly]. This of course, is the reason you got a web site to begin with. To date, we have talked about design, contact form placement, and using an on site blog. All of those topics, [...]

Do SEO Firms Pay Attention to Google?

Nope. It doesn’t look like it. While Google has openlytalked against active link exchange solicitation, some SEO firms are notlistening. There was a day in yesteryear that you would install a linkexchange partner page on your site as an SEO tool as necessary as a sitemap.You would solicit links to your web site and then, in [...]

Online Reputation Management Works Better With Good People

When repairing your online reputation, it is often helpful to well, do good things. For example, if a minor infraction in your community has left you with questionable news articles online, you could counter this news by sponsoring local charities or events.
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Thank You Cuil, My Search Results Needed Random Irrelevant Pictures

Why do “innovators” insist on fixing things that are not broken by launching inferior products? How Cuil, Accoona, and others mock themselves.
It was a big deal, a group of Google expats raise thirty million dollars to stick a group of servers together and suddenly call themselves a search engine.
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How Web Design and Search Engine Optimization Work as One

It often feels like there are two different types of online
companies, designers and marketers. But they should work as one since web
design is search engine optimization’s close cousins.
The Creatives verses SEO war has been going on for years.
One side says “make it pretty”, the other side says “make it wordy”. Funny
enough, both sides are [...]

Design Pulls Lawyer Rankings Up

In recent issues of Law Firm Marketing Weekly, we have been focusing on design. We feel that this is a part of search engine optimization that is often ignored. So how important is design?
Google, in their webmaster guidelines says “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire [...]