Search Engine Optimization Blog

In past blog entries, we have stressed the importance of a good, content rich, web site when optimizing for the first page of Google. However, more often overlooked is the items currently on your web site that are damaging your ranking.

Google must see textual content. Often times, web sites are made in Flash or have content that comes from a dynamic source such as Java. Both Java and Flash are seen as one single file by the search engine bots. That means, the words that your human visitors can see in your Flash content can not be seen by the search engines.

Here a few things to have and not have on your insurance web site.

1) Text Content – Clearly describe your products or in standard text format.

2) Flash – Flash headers may be attractive but you should not create an entire web site in Flash. Flash should be used as an added element but you should keep the web site in a standard text and graphic based format just as HTML.

3) Easy Contact Access – Lets not forget about conversion. Getting people to your web site is only half the battle. People are far more likely to fill out an information request or contact form on your web site than they are to physically email or call you. Make the forms easy to get to; short to fill out, and make sure your webmaster keeps these forms functional. If a form is not working properly, 98% of the time, your interested visitor will not give it a second try.

To learn more about search engine optimization, visit http://www.adviatech.com.