Search Engine Optimization Blog

When designing your law firm’s web site, you should think creatively. Having a web site that looks like every other law firm’s web site is simply going to tuck your firm away in a see of many other search results. It is important to pay attention to detail.

With it being rumored that Google ranks web sites higher that convert better (based on information sent to them through Google Analytics), it is safe to assume that a professionally designed web site that converts better will also prove to be a valuable tool in getting your web site ranked higher in Google search.

Not all cliché lawyer marketing elements are bad. Here is a brief list of dos and don’ts.

1) Your Picture – Many people like seeing professional pictures of their lawyer. Seeing a professional looking individual will help instill confidence into your web site’s visitors. You should have a professional photographer take a picture to use for professional purposes.

2) Avoid the Common – Yes, posing with open books, using scales of justice clip art, and posing in front of the gavel on your desk is probably going to make your firm look like “just another lawyer. However, creatively using the scales of justice in a logo or gavel can be done in a way that makes your firm stand out. It just takes some creative thinking.

3) Don’t Forget SEO - While your web site may look professional, you still need rich search engine optimized content on your site. The combination of optimized text, a professional design, and strong conversion ratios (visitors that fill out a contact form) will give your site the elements needed to push your firm to the top of search engine results.

Learn more about Law Firm Marketing and Law Firm Web Design at SEOLawFirm.com.