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Writing Search Engine Optimization Friendly Press Releases

A press release written for online submission needs to be a little different than what you would submit to print media sources. Your keywords and keyphrases need to be plainly stated in the title of your press release as well as the body.

For example, when Adviatech creates a press release, we do not create a title such as “Adviatech Launches New Service”. Instead, we optimize the title by saying “Search Engine Optimization Company, Adviatech, Launches New Service”.

By doing so, our press release will appear in Google News when someone does a search for “Search Engine Optimization” or “Search Engine Optimization Company”. Your keywords and keyphrases also need to be reiterated throughout the body of your press release to increase relevancy.

To learn more, call Adviatech Corp., at 1.800.728.5306 ext 1 or visit Adviatech.com.

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