Search Engine Optimization Blog

“I had my site designed, they said they put keywords in it, but my law firm’s web site doesn’t show up on the first page of Google… why?” Unless your web site is designed by a designer at a search engine optimization company, they are not fully aware of what goes into an “optimized” web site. While its true, many companies that offer web design services specific for lawyers, do put keyphrases in your web site.

However, they are often times, not the right keywords. We recently completed a project for a divorce lawyer. The company that built the lawyer’s web site in fact used “divorce lawyer” and “divorce attorney” in his tags, titles, and so forth, but they didn’t include it with his closest metro area. The difference between being relevant to “divorce lawyer” and being relevant to (for example only) “Atlanta divorce lawyer” mans the difference in reaching your market or not.

Its important to not just have keywords on your web site but rather the right keywords on your web site. The beginning of any project, for us, starts with an analysis. We see how many people are searching for which keyphrases related to the law firm we are working for. Then, we pinpoint the top three most popular keyphrases and that’s where our resources go. Of course we can optimize for more terms than three, but our focus needs to be on popular keyphrases that will bring in more cases.

When having your web site designed its best to keep marketing in mind. Having a search engine optimization company with a talented designer will help with your ranking as well as your conversion of visitors to potential cases.

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