Search Engine Optimization Blog

With Google getting more than 75% of online web searches, many law firms are actively looking for a way to get to the top. Often times, they will Google their area of practice in their city and wonder why lawyers in their area who may even have cheaply designed web sites are ranking first in Google’s natural ranking.

Google ranks web sites based on relevancy and the number of links to that particular web site. Its called Google PageRank. Google became the most popular search engine by building a system that provides web searchers with search results highly relevant to what the user is searching for. For example, if someone is searching for an “Atlanta Personal Injury Lawyer”, they won’t get a web site focusing on “Washington state divorce law”.

So, how do you get your law firm’s web site to become relevant and qualified in the eyes of Google? Relevant content and links.

Relevant content is, in its simplest form, using your keyphrases in your web site’s textual content. Do not list keyphrases out of paragraphs or complete sentences as that is considered keyword/keyphrase spamming.

Using the Atlanta personal injury lawyer example from above, lets rewrite a sample sentence.

Say that the original web site content says “If you have had an accident and seek representation, the Law Offices of John Smith can represent you. We have over 10 years of legal experience in representing accident victims.”

Do you see the problem? If Google ranks this personal injury lawyer’s web site based on that paragraph, how does Google know that this is a personal injury lawyer in Atlanta? Remember, Google is a computer, it only knows what it can be told.

Lets optimize that paragraph so that Google knows what kind of lawyer John Smith is.

“Atlanta personal injury lawyers at the Law Offices of John Smith represents accident victims. If you have been in an accident near Atlanta Georgia, let the experienced personal injury lawyers of our firm represent you. Our 10 years experience in the Atlanta area will work for you in representing your personal injury case.”

It is very important to make sure that the content is still easy to read. We could possibly take out the last sentence of that paragraph and still have a well optimized statement. Of course, once the web site is optimized, you need a link building effort that consistently builds new links into your web site from other relevant web sites.

To learn more visit Adviatech.com or call 1.800.728.5306 ext 1.