Search Engine Optimization Blog

What most people do not understand is that search engine optimization is simply a science. The search engines have certain criteria they look for in a web site to determine its ranking. If your web site meets that criteria, then you achieve a page one ranking.

It fascinates all of us here at Adviatech when we do competitive research on other search engine optimization firms. So many of them still have a “Keep Secret” marketing strategy. Like this “Search engine optimization company” who’s outline of how SEO works went exactly like this on their web site:

“How do we do it? That’s a trademarked secret. It’s like seeing sausage made – you don’t wanna know.”

First, SEO is not a trademark secret. Search engine optimization is all about relevant content on your web site (relevant to your keyphrases) and link population… the number of web sites linking into your web site. It requires consistency, time, and dedication. When you hire a search engine optimization company (like Adviatech) you are paying for time, consistency, dedication, and continuing education on the search engines ever changing algorithms.

Second, YOU WANT TO KNOW what your search engine optimization company is doing to your web site. Unethical SEO practices could get your web site delisted off of Google. Make sure your SEO company has an ethical practices warranty… preferably one that looks like this: http://www.adviatech.com/ethical_search … ranty.html.

So the next time you see an SEO company advertising secrets, magic tags, and wizardry you can smile smugly and click away from their web site over to an SEO firm that offers a real page one Google ranking guarantee…

To learn more, visit http://www.adviatech.com or call 1.800.728.5306 ext 1.