Search Engine Ranking Fluctuation
Often times we are asked by our clients why their page one ranking on Google fluctuates from a rank 3 to rank 5 to rank 2 depending on the day and computer used for the search.
In an effort to only show the most relevant search results, Google will sometimes rank web sites higher or lower for searchers in different regions. They do this based on the region registered to the IP address of the user. It is normal for a well optimized web site to fluctuate by two or three rankings. As the web site is ranked higher on the first page, the fluctuations tend to be less prevalent.
Also, when Google makes minor algorithm changes or does maintenance on their servers, a ranking can be temporarily affected.
To learn more about search engine optimization, call Adviatech at 1.800.728.5306 ext 1 or visit us online at Adviatech.com.
Posted: August 5th, 2008 under Link Building SEO, Search Engine Optimization.
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