Search Engine Optimizing Your Law Firm
Your law firm’s web site must be optimized in order to achieve a page one ranking. While that sounds easy enough, what does that mean? In short, the content on your law firm’s web site must reflect your areas of practice first, and your firm’s name second.
Many law firms make the mistake of titling their web site and basing the content on the lawyers in the firm, their records, and expertise. While this information is very valuable to have on your site, the majority of the web site must be about your area(s) of practice.
Search engines can only see what you type into your web site. If the majority of phrases and content on your site are mentioning your law firm’s name or the names of the lawyers in the firm, it will be difficult for Google and Yahoo to see your law firm’s site as being highly relevant.
To learn more, call Adviatech Corp., at 1.800.728.5306 ext 1 or visit us online at http://www.adviatech.com/seolawfirm.
Posted: August 5th, 2008 under Law Firm Marketing.
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