Search Engine Marketing
You might be confused by the different uses of the terms “search engine marketing” and “search engine optimization.” Search engine marketing is an all inclusive term regarding all things related to marketing your web site/business using search engines. For example, if you are registering your web site and business with Google Local and spending money on pay per click advertising with Google Adwords or Yahoo Search Marketing, you are paying for “search engine marketing” or SEM.
Search engine optimization is the process in which your web site is made to appear (and actually be) more relevant to the search engines. This is done by increasing the keyword/keyphrase density of your content, adding fresh content frequently, and increasing the number of web sites (relevant) linking to yours. Search engine optimization is one part of search engine marketing but involves just the tasks needed to get your web site naturally ranked high in the search engines.
To learn more about search engine optimization, visit Adviatech.com or call 1.800.728.5306.
Posted: August 5th, 2008 under Search Engine Optimization.
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