Search Engine Optimization Blog

If you’re just beginning to look into search engine optimization, online marketing, pay per click advertising, interactive media, and other forms of internet based marketing, you might have come across the terms “Pay Per Click” or “Cost Per Click”.

On Google, Yahoo, and most search engines, you will see two sets of search results when doing an online search. At the very top and usually right hand side, you will see sponsored links. In the middle are the natural listings. The middle listings are there because the search engine finds those sites to be the most relevant based on their content and link population.

The sponsored listings are almost always pay per click. The sponsors have placed a maximum bid to be ranked on the first page under the sponsored listings. Every time a person clicks on their ad, they are charged. Thus the term “pay per click”.

Since search engine optimization is a process, we generally recommend companies use Google Adwords or Yahoo Search Marketing in the beginning while we are optimizing their web site. Once their natural ranking on a search engine is level with their sponsored listing, we recommend they discontinue bidding on that particular term.

However, keeping the ad in the syndication networks also has its advantages. We’ll cover that at a later time.

To learn more about search engine optimization, call Adviatech at 1.800.728.5306 or visit Adviatech.com.