Search Engine Optimization Blog

User Upload video web sites are fun to visit to see the strange, funny, and often times stupid aspects of people’s lives. But they also can play a valuable role in your online marketing strategy.

The Mentos and Diet Coke trick, a car accident, a talking cigar smoking cat, these are what make user video web [...]

The value of the internet, when it comes to marketing, is in its ability to give you the opportunity to sell to those who are interested in your product or service or in your cases, get more cases from people/businesses in need of representation in your area of practice. Of course, Google doesn’t know anything [...]

When optimizing your insurance web site, it is important to remember that the one thing that brings in the traffic is information. As Google reads your web site and determines your ranking, they have your textual content to use as a guide for establishing your appropriate ranking.

As more and more consumers and businesses start their [...]

Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way [...]

As you make changes to your web site, its important to make sure your menu’s are updated as well. Otherwise, you might have dead links. A dead link is a link to a page within your web site that does not work. More than likely, it doesn’t work because of a misspelling or you have [...]

A commonly overlooked search engine optimization hindrance is your menu. You know, that gateway to the rest of your web site? Often times, your menus are made to look pretty by your web design using flash, slide effects, java effects, rollover buttons, and other methods that look great. However, these attractive effects make it difficult [...]

As you know, owning an insurance agency opens up potential to make a lot of money, especially over time as policies renew. But the key to next year’s success is in what you’re doing right now. More people and businesses turn to the internet for insurance, now, than ever before. You might have been sold [...]

In past blog entries, we have stressed the importance of a good, content rich, web site when optimizing for the first page of Google. However, more often overlooked is the items currently on your web site that are damaging your ranking.

Google must see textual content. Often times, web sites are made in Flash or have [...]

An often overlooked element of search engine optimization is the use of statistical data. Statistics is how you can measure the success of your search engine optimization effort. The most comprehensive statistics package available for free is Google Analytics (http://www.google.com/analytics/).

Google Analytics will help you see where your traffic is coming from and it will also [...]

Sometimes, we go over detailed ideas about how you can change the content of your web site to be better search engine optimized. Or, increase links to your web site. But what about conversion?

Conversion is what keeps your search engine optimization company (hopefully us) employed and solvent. While anybody can get traffic, its getting targeted [...]