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Search Engine Optimization Blog

Archive for August, 2008

Writing Search Engine Optimization Friendly Press Releases

A press release written for online submission needs to be a little different than what you would submit to print media sources. Your keywords and keyphrases need to be plainly stated in the title of your press release as well as the body.

For example, when Adviatech creates a press release, we do not create a [...]

Search Engine Ranking Fluctuation

Often times we are asked by our clients why their page one ranking on Google fluctuates from a rank 3 to rank 5 to rank 2 depending on the day and computer used for the search.

In an effort to only show the most relevant search results, Google will sometimes rank web sites higher or lower [...]

Guaranteed SEO Service Offered to More Competitive Industries

Search engine optimization company, Adviatech Corp., (adviatech.com) announced that they have added to the list of acceptable industries into their guaranteed SEO plan.

Tampa Florida based search engine optimization company, Adviatech, announced that they are allowing more competitive terms under the umbrella of their guaranteed search engine optimization service. Last month, Adviatech launched the guaranteed SEO [...]

Search Network vs. Content Network on Google Adwords

If you’re an Adwords advertiser, you might not understand the difference between advertising on the Google search network and advertising on the content network.

The search network is made up of Google, AOL, and a variety of other search engines that use Google as their search engine solution. Your ads are only displayed when someone does [...]

Website Optimization Starts With Design

The design of your web site can help and hurt your search engine optimization effort. While color schemes, pictures, and other visual appearances will have limited affect on your site, the placement of such objects can be a little more damaging.

It’s a common mistake to place flash all over a web site or use flash [...]

Link Exchanges

The value of quality link partnerships cannot be overemphasized. While you, of course, must have quality content, relevant content, fresh content, and a search engine friendly web site, the next step is link population. Link population is the process of getting other relevant web sites to link to your web site. These are also referred [...]

Avoid Free For All (FFA) Link Pages

It is amazing how much old and obsolete information on search engine optimization is still being published as relevant tips. Free for All link pages (or FFA) were used in the early 90’s as a way for webmasters to get links to their web sites. However, a FFA site does not have any particular relevance [...]

Directories and Search Engine Optimization

Previously, we talked about the harmful effects of FFA’s (Free for All link pages) but today, we are going to talk about directories. Directories are web sites that categorize other web sites. The best directories to submit your web site to are the ones that focus primarily on your category. For example, if you are [...]

Law Firm Search Engine Optimization

Capturing Your Law Firm’s Local Target Market

Search engine optimization for lawyers and law firms differs from regular search engine optimization in that it is a regional SEO project. Most lawyers and law firms practice in a certain region, city, state, county, etc. This means that they do not require national optimization terms such as “DUI [...]

Linking Anywhere

Inbound links to your web site are a necessary part of search engine optimization. In fact, it is what makes the difference in your optimized web site being ranked on the 10th page or 1st. However, it is still a misunderstood part of search engine optimization and many SEO companies give mixed signals.

Google expresses that [...]