Search Engine Optimization Blog

A common question that we get every day is “how can you get my law firm’s web site to the first page of Google?” With such an endless variety of keywords and keyphrases, the first page of Google depends on which keyphrase your law firm’s web site is relevant to.

Relevance simply refers to your web site’s text content. If you are a business litigation lawyer and your web site’s text does not mention the phrase “business litigation lawyer” then your web site is not relevant to that keyphrase.

It’s also important to know that Google’s natural rankings are not regional specific (in most cases) unlike their paid rankings via the Adwords program. Therefore, you have to include a region in the term. This also helps conversion.

If your law firm is ranked on the first page of Google for “personal injury lawyer”, everyone in North America will go to your web site. But, if you only practice in one city or state, you will waste a tremendous amount of time weeding through the inquiries. Also, general terms such as that could take years to achieve.

The best route is to go regional. Regional keyphrases offer greater conversion. If you only have offices in Denver Colorado, for example, then being on the first page of Google for a term like “Denver Personal Injury Lawyer” will bring in targeted traffic to your site and ultimately lead to a greater number of new cases generated from the web.

To learn more, visit http://www.seolawfirm.com or call 1.800.728.5306 ext 1