Optimizing Your Firm for the Right Location
Bigger is not always better when it comes to deciding your law firm’s regional market. At first, you may think its best to optimize for a statewide term. For example California Criminal Defense Lawyer or Florida Real Estate Lawyer, but you may actually get less traffic by including a state rather than a metro area.
To prove this theory, we picked two keyphrases, California DUI Lawyer and Los Angeles DUI Lawyer. Using our research tools, we were able to see how many people Google those two terms each month.
California DUI Lawyer gets 64 daily inquires on Google, which totals 1,944 inquires a month.
However, Los Angeles DUI Lawyer gets 103 daily inquiries which totals 3,115 inquires a month.
If you were to optimize your law firm’s web site, in this example, for California DUI Lawyer, you would be cheating yourself out of exposure to 1,171 Google surfers.
Of course, every state and metro area will have different results. In smaller states like Massachusetts, it may be viable to have statewide exposure. The best place to start is by talking to a search engine optimization company to get you the statistics and research you need to target the most profitable regions.
To learn more visit us at http://www.seolawfirm.com or call 1.800.728.5306.
Posted: August 5th, 2008 under Law Firm Marketing.
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