Optimizing the News – Press Release Search Engine Optimization
Press releases are great ways to not only increase your link population but your overall brand awareness as well. Many newswires like PrWeb, PR.com, etc, have a huge number of inbound links so naturally, your press release hosted on their web site has a greater chance of being ranked on the first page than your web site; at least at the beginning of your search engine optimization effort.
Keeping that in mind, be sure to optimize your press releases. When writing the title of your press release, avoid using classic title formats such as “Adviatech Corp., Announces New Service”. Instead, state what you are before who you are. For example, “Guaranteed SEO Firm Launches New Service.”
In the press release, the reader will learn about your company and brand but use an optimized title to get more readers to the news release.
To learn more about search engine optimization, call Adviatech Corp., at 1.800.728.5306 ext 1 or visit us online at http://www.adviatech.com.
Posted: August 5th, 2008 under Link Building SEO, Search Engine Optimization.
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