Search Engine Optimization Blog

If your law firm has been online for a few years, you might be thinking about optimizing your law firm’s web site to be found at the top of Google. However, can your web site be optimized or do you have to build a new one.

That depends. The majority of our clients come to us with web sites that we can work with to be more relevant and optimized. Here are some things to look for on your web site to see if you need a new one.

1) Flash – Does your web site mix flash elements (animations, etc) with textual content? If so, we can more than likely help without redeveloping a web site. However, if your entire web site is in Flash, we will have to translate the site into text based HTML. Reason being, search engines can not read the content in a Flash file.

2) Frames – Frames allow you to have multiple web pages display in separate boxes (frames) on one screen. However, search engines have trouble reading the content of the frames on your web site. Therefore, it is important to convert the web site to a format that does not require frames.

3) Age – If your law firm’s web site has been up for 3-4 years, it may have an old design that is not encouraging your users to contact you. A new design with search engine optimization could result in higher conversion from your web site.

To learn more or to get a professional analysis of whether or not you need a new web site to start a search engine optimization campaign, visit http://www.seolawfirm.com or call 1.800.728.5306 ext 1.