Landing Pages for Pay Per Click Conversions
If you use Google Adwords or any other pay per click based search marketing, you may be familiar with landing pages. Landing pages are different than doorway pages. Doorway pages are duplicate pages in your web site that have the same content but different keywords and keyphrases to make the site appear more optimized. They are also banned by Google and will possibly lead to penalties against your web site’s ranking.
However, landing pages are short pages on your web site that pay per click generated visitors can “land on” which will give them a brief outline of your product and service and usually a buy now or lead request form. Conversions are generally higher on landing pages than they are when you just send your visitors directly to your web site. Especially, if you offer different products and services, using landing pages will allow you to target your visitors for that particular product or service.
To learn more about search engine optimization and making more money with your web site, call Adviatech Corp., at 1.800.728.5306 or visit us online at http://www.adviatech.com.
Posted: August 5th, 2008 under The Google.
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