Search Engine Optimization Blog

If your firm is considering a guaranteed search engine optimization based marketing strategy, the question may come up, how long will it take to see results? This is a good question and certainly one worthy of discussion.

Search engine optimization means increasing the keyphrase density and relevance of your web site’s textual content and building inbound links (web sites linking to your web site). The first part, making your web site more relevant, should only take a couple of weeks. The link building, however, takes a little more time.

Once you have other web sites linking to your web site via blogs, articles, and press releases, Google has to reindex those third party web sites in order to see that they are now linking to you. The Google bot runs on its own schedule and is less than concerned with your goals so updated all of the web sites that are linking to you, could take some time.

With so many variables, it is hard to give a specific date that your web site will experience first page glory but we can estimate based on our past experience. Generally for metro regional terms (such as law firms ie: San Francisco Divorce Lawyer) it takes about 3-5 months to go from the never lands on to the first page. Statewide and nationwide terms take a little longer.

That’s not to say that is always the case. Some web sites have responded to our SEO changes and been ranked on the first page in just 3-6 weeks.