Search Engine Optimization Blog

It is very important to understand at least what your web site’s Google PageRank(TM) represents. The PageRank(TM) is the number Google assigns your web site to identify its quality, relevance, and the quality of the web sites its linking to and are linking to it. Generally, web sites with a higher PageRank(TM) rank higher in Google for their keyphrases than web sites with lower PageRank(TM).

As mentioned in last week’s issue, a healthy and realistically achievable PageRank(TM) for a business web site is between 3 and 6. It’s important to know your Google PageRank(TM) so we have setup a page rank checker at http://www.adviatech.com/google_pagerank_checker.html. This tool will also give you your Alexa rating and check for backlinks (web sites linking to yours).

Google is very protective of their logo but they lend out their trademark names with minimal governance. However, we forgot to point out is last weeks issue that the term “PageRank” is a registered trademark of Google, Inc. While the PageRank(TM) name is registered to Google, Inc., Google does not actually hold the patent to the PageRank(TM) technology. The patent belongs to Stanford University. To learn more, visit http://www.spivo.com/encyclopedia/?title=pagerank.

To learn more about search engine optimization, visit Adviatech.com or call 1.800.728.5306 ext 1.