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Google PageRank Updates - Wild Ranking Web

Originally published on Monday, March 24, 2008, 06:53 AM

Anybody who is currently working on getting there web site optimized or having a search engine optimization firm increasing their ranking has recently seen random fluctuations and changes in their ranking.

The reason? Google has been updating their data centers (server farms) along with their PageRank system. The PageRank of a web site is basically Google’s quality rating of a web site believed to be based on the relevancy of a web site, the number of links to that web site, and the quality of the web sites linking to it. (You can learn more about their platform at http://spivo.com/encyclopedia/?title=Google#Platform).

From what we have found, the upgrades are soon to be completed and rankings should start to stabilize. Until then, don’t panic if you see your site’s ranking drop drastically or get too excited if it increases drastically. Once the upgrades are complete and the dust settles, a good web site with a strong PageRank should not be affected more than 1-3 ranks up or down.

To learn more visit Adviatech.com or call 1.800.728.5306.

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