Search Engine Optimization Blog

At first, you may think targeting bigger zones may bring in more business. However, aiming for a target bigger than your company, may simply add headaches.

If you are a bankruptcy lawyer in Raleigh North Carolina, you do not want to optimize for the term “North Carolina Bankruptcy Lawyer” unless you have satellite offices all across the state. Is somebody really going to drive four hours from Asheville to see you? Probably not.

So its best to stay in your city or neighboring cities if you have satellite offices. Now, in other industries like insurance, statewide optimization makes more sense because policies can be bound over the phone and do not require face-to-face meetings. However, with insurance, going nationwide may bring in business from states the agency is licensed to do business in.

If you start marketing outside of your realistic service zone, you will spend more time filtering useless phone calls and contact requests than working with good clients. It is best to find your local market and optimize for that. Target prospects are far more valuable than mass prospects.