Search Engine Optimization Blog

In order to have a successful insurance web site, you must first identify your goals. If your goal is to write more policies, you need to identify which insurance products you want to sell the most of and target your web site’s content around that.

Once you have decided which insurance products to focus on, it is very important (as mentioned in last week’s issue) to offer a quote request form on your web site. Why is this so important?

1) It is a call to action – By offering a “Get a Quote” link, you are giving the visitor a call to action. By offering a call to action you will increase conversion and ultimately, the number of policies you write from your web site.

2) You can follow up with a quote – A secured quote request form will provide you with everything you need to give a prospect an insurance quote. If you can call with a quote in hand, that will greatly increase your ability to close more policies.

Another way your web site can act as a benefit to your client is by offering online claim filing, policy changes, and simple support. This is just a matter of setting up the right forms and securely processing requests.

If you don’t already have a web site, Adviatech offers a complete insurance agency web site (see demo at http://www.readytoquote.com) with insurance content, secured quoting forms, and online lead management. The web site is optimized with your state, region, and agency name then marketed to achieve a page one Google ranking.

To learn more, visit http://www.insuranceagencyseo.com or call 1.800.728.5306 ext 1.