Search Engine Optimization Blog

Why do “innovators” insist on fixing things that are not broken by launching inferior products? How Cuil, Accoona, and others mock themselves.
It was a big deal, a group of Google expats raise thirty million dollars to stick a group of servers together and suddenly call themselves a search engine. In earlier news releases, Cuil even [...]

It often feels like there are two different types of online companies, designers and marketers. But they should work as one since web design is search engine optimization’s close cousin.
The Creatives verses SEO war has been going on for years. One side says “make it pretty”, the other side says “make it wordy”. Funny enough, [...]

When designing your law firm’s web site, you should think creatively. Having a web site that looks like every other law firm’s web site is simply going to tuck your firm away in a see of many other search results. It is important to pay attention to detail.
With it being rumored that Google ranks web [...]

“I had my site designed, they said they put keywords in it, but my law firm’s web site doesn’t show up on the first page of Google… why?” Unless your web site is designed by a designer at a search engine optimization company, they are not fully aware of what goes into an “optimized” [...]

Adviatech Corp., a search engine optimization company, launched their reputation management subsidiary this week after eighteen months of planning.
The newest problem for businesses and individuals online has become their own behavior. Google has replaced traditional background checks and employer references for many human resource departments and consumers now ‘Google’ companies before working with them.

The problem [...]

Tucked away in a business park in Tampa Florida resides a search engine optimization company gaining increased market share this year. While they do have signage in the office park registry, you won’t see any billboards, park benches, or newspaper ads in Tampa Florida for this SEO firm.

As you approach the front door which displays [...]

If your firm is considering a guaranteed search engine optimization based marketing strategy, the question may come up, how long will it take to see results? This is a good question and certainly one worthy of discussion.

Search engine optimization means increasing the keyphrase density and relevance of your web site’s textual content and building inbound [...]

At first, you may think targeting bigger zones may bring in more business. However, aiming for a target bigger than your company, may simply add headaches.

If you are a bankruptcy lawyer in Raleigh North Carolina, you do not want to optimize for the term “North Carolina Bankruptcy Lawyer” unless you have satellite offices all [...]

Blogs are great ways to increase web traffic, business loyalty and can be a helpful tool in your search engine optimization effort. However, if you are using a third party blog service, you may not be getting the full benefit.

Blogs are everywhere. From the political to the informational, if you can think of a genre, [...]

If you do business online, does that really make you an internet company?

The market is changing and the internet is finding its way into every aspect of our life. In fact, many trade publications agree that by the year 2012, internet accessibility will be about as common and depended on as cellular phone connections. Little [...]

Search engine optimization on Ecommerce related web sites can be a little different than static web sites. However, other opportunities exist for shopping cart web sites.

Search engine optimization companies often see e-commerce (shopping cart) web sites as an obstacle to their search engine optimization platform. Shopping carts are generally template based and most content is [...]

Sometimes, a fresh look for your web site could mean new obstacles for your search engine optimization company. Here are some things to do and avoid.

As times change, designs need to change to keep your brand fresh and your company image modern. However, your web sites new look can cause trouble for your search engine [...]

Choosing a search engine optimization company can be tiring. Here are a few tips to help insure that you are getting the best SEO specialist for the money.

Your web site is up, functional, and looks good. You stare at it with much satisfaction until you look at the stats. Suddenly it occurs to you…you need [...]

Flash search engine optimization is certainly not as easy as optimizing static HTML web sites but is Flash really the end of the road with your search engine optimization effort?

Search engine optimization is all about relevant content, fresh content, and relevant web sites linking to you. So, what is content? When it comes to search [...]

Blog entries on your onsite blog keeps your visitors informed on basic related information, company news, and industry news.

Blogs are unique in that they can be used as promotional machines and informational sources. You should submit a blog entry at least once every three days to keep the information fresh so that your users will [...]

A great way to get your products out there on the web is by using such services as Google Products (formerly Froogle), Shopping.com, Shopzilla/Bizrate, and Yahoo Shopping.

All but Google Products (Froogle) are pay per click based but you’re only charged when someone clicks on your product from their web site to your shopping cart. Click [...]

Having a blog on your web site is a great way to get traffic by attracting your users with fresh, relevant content. However, your blog’s ability to get people to your web site doesn’t stop with it just being indexed by Google, Yahoo, SpivO, Accoona, Ask, and Live.com.

On the web, search engines have been popping [...]

Florida based, Adviatech Corp. (http://www.adviatech.com), has recently launched a search engine optimization package custom designed for lawyers and law firms.

Adviatech Corp., a search engine optimization and online marketing company based in Tampa Florida, launched their guaranteed search engine optimization plan last week which offers a refund in the event that the client’s web site is [...]

If you’re just beginning to look into search engine optimization, online marketing, pay per click advertising, interactive media, and other forms of internet based marketing, you might have come across the terms “Pay Per Click” or “Cost Per Click”.

On Google, Yahoo, and most search engines, you will see two sets of search results when doing [...]

You might be confused by the different uses of the terms “search engine marketing” and “search engine optimization.” Search engine marketing is an all inclusive term regarding all things related to marketing your web site/business using search engines. For example, if you are registering your web site and business with Google Local and spending money [...]

A press release written for online submission needs to be a little different than what you would submit to print media sources. Your keywords and keyphrases need to be plainly stated in the title of your press release as well as the body.

For example, when Adviatech creates a press release, we do not create a [...]

Often times we are asked by our clients why their page one ranking on Google fluctuates from a rank 3 to rank 5 to rank 2 depending on the day and computer used for the search.

In an effort to only show the most relevant search results, Google will sometimes rank web sites higher or lower [...]

Search engine optimization company, Adviatech Corp., (adviatech.com) announced that they have added to the list of acceptable industries into their guaranteed SEO plan.

Tampa Florida based search engine optimization company, Adviatech, announced that they are allowing more competitive terms under the umbrella of their guaranteed search engine optimization service. Last month, Adviatech launched the guaranteed SEO [...]

If you’re an Adwords advertiser, you might not understand the difference between advertising on the Google search network and advertising on the content network.

The search network is made up of Google, AOL, and a variety of other search engines that use Google as their search engine solution. Your ads are only displayed when someone does [...]

The design of your web site can help and hurt your search engine optimization effort. While color schemes, pictures, and other visual appearances will have limited affect on your site, the placement of such objects can be a little more damaging.

It’s a common mistake to place flash all over a web site or use flash [...]

The value of quality link partnerships cannot be overemphasized. While you, of course, must have quality content, relevant content, fresh content, and a search engine friendly web site, the next step is link population. Link population is the process of getting other relevant web sites to link to your web site. These are also referred [...]

It is amazing how much old and obsolete information on search engine optimization is still being published as relevant tips. Free for All link pages (or FFA) were used in the early 90’s as a way for webmasters to get links to their web sites. However, a FFA site does not have any particular relevance [...]

Previously, we talked about the harmful effects of FFA’s (Free for All link pages) but today, we are going to talk about directories. Directories are web sites that categorize other web sites. The best directories to submit your web site to are the ones that focus primarily on your category. For example, if you are [...]

Capturing Your Law Firm’s Local Target Market

Search engine optimization for lawyers and law firms differs from regular search engine optimization in that it is a regional SEO project. Most lawyers and law firms practice in a certain region, city, state, county, etc. This means that they do not require national optimization terms such as “DUI [...]

Inbound links to your web site are a necessary part of search engine optimization. In fact, it is what makes the difference in your optimized web site being ranked on the 10th page or 1st. However, it is still a misunderstood part of search engine optimization and many SEO companies give mixed signals.

Google expresses that [...]

Press releases are great ways to not only increase your link population but your overall brand awareness as well. Many newswires like PrWeb, PR.com, etc, have a huge number of inbound links so naturally, your press release hosted on their web site has a greater chance of being ranked on the first page than your [...]

On Site Blog’s are great ways to add fresh content to your web site and increase your inbound link population. Unlike articles, blog entries can consist of one or two paragraphs and be brief and to the point.

The frequency of blog entry submissions should be at least four times a month. As many Adviatech clients [...]

If you use Google Adwords or any other pay per click based search marketing, you may be familiar with landing pages. Landing pages are different than doorway pages. Doorway pages are duplicate pages in your web site that have the same content but different keywords and keyphrases to make the site appear more optimized. They [...]

Insurance Agency Search Engine Optimization is now available from the search engine optimization company that offers the real money back guaranty. Adviatech has developed a search engine optimization strategy that is custom made for insurance agencies looking to do more quotes and write more policies using the internet and their web site.

Of course, if your [...]

Your law firm’s web site must be optimized in order to achieve a page one ranking. While that sounds easy enough, what does that mean? In short, the content on your law firm’s web site must reflect your areas of practice first, and your firm’s name second.

Many law firms make the mistake of titling their [...]

Leads and policies are the reason why you have a web site or need a web site for your insurance agency. The best way to maximize the number of leads you get onto your web site is start a search engine optimization campaign. Clearly, the more targeted visitors you get, the greater the odds of [...]

Sitemaps are great ways to help the search engines find all of the content within your web site. To create a sitemap, simply open up a web editor or have your webmaster make a simple HTML page which links to every page on your web site.

Then, link the HTML page to your homepage. This will [...]

Everybody needs insurance but hardly anybody understands it. By having an insurance agency, you have the luxury of offering products that everybody needs. The way to leverage that is by educating your users.

On your insurance agency’s web site, you should utilize a blog and a frequently asked questions/knowledge base. This will add a great amount [...]

Your law firm’s marketing dollars may be better spent online than traditional print media. Especially if you can get a guaranty.

Some small law firms spend well over a hundred thousand dollars a year in newspaper ads, billboards, phone books, radio, and television. Sometimes, spending as much as $2,000.00 a month on each of these media [...]

It surprises me how many search engine optimization companies still use meta tags in their marketing ploys. In the early days of the internet, search engines relied on web site owners placing accurate keywords and descriptions in meta tags to determine where to place the web site in their index.

However, today, search engines download the [...]

User Upload video web sites are fun to visit to see the strange, funny, and often times stupid aspects of people’s lives. But they also can play a valuable role in your online marketing strategy.

The Mentos and Diet Coke trick, a car accident, a talking cigar smoking cat, these are what make user video web [...]

The value of the internet, when it comes to marketing, is in its ability to give you the opportunity to sell to those who are interested in your product or service or in your cases, get more cases from people/businesses in need of representation in your area of practice. Of course, Google doesn’t know anything [...]

When optimizing your insurance web site, it is important to remember that the one thing that brings in the traffic is information. As Google reads your web site and determines your ranking, they have your textual content to use as a guide for establishing your appropriate ranking.

As more and more consumers and businesses start their [...]

Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way [...]

As you make changes to your web site, its important to make sure your menu’s are updated as well. Otherwise, you might have dead links. A dead link is a link to a page within your web site that does not work. More than likely, it doesn’t work because of a misspelling or you have [...]

A commonly overlooked search engine optimization hindrance is your menu. You know, that gateway to the rest of your web site? Often times, your menus are made to look pretty by your web design using flash, slide effects, java effects, rollover buttons, and other methods that look great. However, these attractive effects make it difficult [...]

As you know, owning an insurance agency opens up potential to make a lot of money, especially over time as policies renew. But the key to next year’s success is in what you’re doing right now. More people and businesses turn to the internet for insurance, now, than ever before. You might have been sold [...]

In past blog entries, we have stressed the importance of a good, content rich, web site when optimizing for the first page of Google. However, more often overlooked is the items currently on your web site that are damaging your ranking.

Google must see textual content. Often times, web sites are made in Flash or have [...]

An often overlooked element of search engine optimization is the use of statistical data. Statistics is how you can measure the success of your search engine optimization effort. The most comprehensive statistics package available for free is Google Analytics (http://www.google.com/analytics/).

Google Analytics will help you see where your traffic is coming from and it will also [...]

Sometimes, we go over detailed ideas about how you can change the content of your web site to be better search engine optimized. Or, increase links to your web site. But what about conversion?

Conversion is what keeps your search engine optimization company (hopefully us) employed and solvent. While anybody can get traffic, its getting targeted [...]

Originally published on Monday, March 24, 2008, 06:53 AM
Anybody who is currently working on getting there web site optimized or having a search engine optimization firm increasing their ranking has recently seen random fluctuations and changes in their ranking.

The reason? Google has been updating their data centers (server farms) along with their PageRank system. [...]

Most lawyers rely on people and businesses needing council then seeking a lawyer. Whereas many industries have to convince their target audience that they want or need the offered product or service, lawyers simply have to be found at the right time.

That’s what makes the internet such an effective marketing strategy for law firms. To [...]

It is very important to understand at least what your web site’s Google PageRank(TM) represents. The PageRank(TM) is the number Google assigns your web site to identify its quality, relevance, and the quality of the web sites its linking to and are linking to it. Generally, web sites with a higher PageRank(TM) rank higher in [...]

In order to have a successful insurance web site, you must first identify your goals. If your goal is to write more policies, you need to identify which insurance products you want to sell the most of and target your web site’s content around that.

Once you have decided which insurance products to focus on, it [...]

A common question that we get every day is “how can you get my law firm’s web site to the first page of Google?” With such an endless variety of keywords and keyphrases, the first page of Google depends on which keyphrase your law firm’s web site is relevant to.

Relevance simply refers to your web [...]

Backlinks are what inbound links are often referred to as. Basically, this is a link from another relevant web site to your web site. They are also called inbound links. Google reviews the quality and number of relevant web sites linking into your web site to determine the quality of your content and overall, your [...]

Most insurance agencies write policies in particular regions across the country which means you must appear for those related terms. For example, a health insurance agency in South Carolina would not benefit from someone in Oregon searching for a general phrase like “health insurance”. Thus, in that case, it would be necessary to be on [...]

If your law firm has been online for a few years, you might be thinking about optimizing your law firm’s web site to be found at the top of Google. However, can your web site be optimized or do you have to build a new one.

That depends. The majority of our clients come to us [...]

What most people do not understand is that search engine optimization is simply a science. The search engines have certain criteria they look for in a web site to determine its ranking. If your web site meets that criteria, then you achieve a page one ranking.

It fascinates all of us here at Adviatech when we [...]

With Google getting more than 75% of online web searches, many law firms are actively looking for a way to get to the top. Often times, they will Google their area of practice in their city and wonder why lawyers in their area who may even have cheaply designed web sites are ranking first in [...]

Many search engine optimization companies decide whether to lean on content or links for the best search engine ranking. The truth is, it takes both. Your business may have relevant content but without quality web sites linking to your web site, you won’t get a high ranking. On the other hand, if your web site [...]

Web design is search engine optimization’s close cousin. The design of your web site is almost as important as the content within it. One of the biggest mistakes made by web designers is the use of flash buttons, java buttons, and other buttons other than textual links.

Search engines need links to easily access all of [...]

Can a reputable search engine optimization company really guarantee first page placement? The answer is yes.
As I talked with a prospect on the phone, the basic search engine optimization questions arose. How do we build links? How do we optimize content? These are standard questions, which I’m more than prepared to answer. But when I [...]

Bigger is not always better when it comes to deciding your law firm’s regional market. At first, you may think its best to optimize for a statewide term. For example California Criminal Defense Lawyer or Florida Real Estate Lawyer, but you may actually get less traffic by including a state rather than a metro area.

To [...]

When allocating marketing resources for your insurance agency, you may find it difficult to determine which avenues are going to provide the most exposure and ultimately, give your agency for policies.

Traditionally, agencies have used billboards, newspapers, phone books, television and direct mail/postcards to attract new clients. Yellow page ads, billboards, newspapers, and television all boast [...]

Have you ever walked into a little grocery store that carries just the items you are looking for but the floor is dirty, the shelves are disorganized, and the overall atmosphere is scattered? If your web site doesn’t have a clean design and simple navigation, you are representing your business in a similar manner.

When someone [...]