Search Engine Optimization Blog

Twitter. Mention Twitter at a cocktail party and you will simultaneously hear roars of love and hate. But is it really any good for your business?

It can be. As a business, you can use Twitter as a 140 character newsletter. Is something exciting happening? Send it out on Twitter. Something new is coming out? Send it on Twitter. Have some meaningless information that is of no value to anyone? Most users send that on Twitter too… but as a business, keep it under your hat.

Just as your conversation is moderately different when talking to friends over drinks than it is when speaking to a client, your Twitter profile is no different. When using Twitter as a business tool, keep your topics relevant to your business, professional, and useful. By doing that, Twitter could become a valuable traffic source for your website.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

A month ago, SEOLawFirm.com’s parent company, Adviatech Beta, launched a business social network called Adviatech Connect.

The application was customized to make it search engine friendly by allowing members to post blog entries, marketing literature, and connect with other businesses. Most importantly, we allow hyperlinking keyphrases.

Whenever you post a blog entry in Adviatech Connect and a keyphrase is mentioned within your content (for example: Boston divorce lawyer), highlight the keyphrase, then click on the chain link icon. When the pop-up shows up, type in your full website address including the “www” and click “OK.” You will then have hyperlinked a keyphrase.

Hyperlinked keyphrases are very helpful in the search engine optimization process and now you can use the free business social network at http://connect.adviatech.com to help your search engine ranking.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

One of the easiest ways to get on the fast track of search engine marketing success is to talk to someone who has been there. Of course you can contact Adviatech at 1.800.728.5306 or visit us at http://www.adviatech.com. You can also visit our favorite online resource, SEOMoz.

SEOMoz.org offers a handful of useful tutorials related to search engine optimization. They offer a subscription package or your can visit their YouMoz section for free, which offers tips and tricks to SEO written by search engine marketing professionals. You can visit this section at http://www.seomoz.org/ugc.

Adviatech is not affiliated with SEOMoz, we just wanted to point out a useful resource to help you understand more about search engine optimization.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

If you don’t have time to read about search engine optimization, you may consider subscribing to some search engine marketing related podcasts.

Podcasts are generally between 5 and 15 minutes except for more widely distributed ones like those produced by NPR, which are generally half hour shows. You can download iTunes and search through their directory of podcasts, then simply click on the subscribe button for your selection. Each time a new show is available, iTunes will download it for you to listen.

You can transfer the podcasts to your iPod or other MP3 player then plug it into your car. A lot of useful information if available through these productions.

Adviatech, has recently launched their own podcast titled Your SEO Update. It’s a bi-weekly show discussing different aspects of search engine marketing and search engine optimization.

You may listen to the first episode here: http://www.adviatech.com/the-dark-side-of-nofollow-tags/ or subscribe to the podcast at http://feeds2.feedburner.com/yourseoupdateadv.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

After five years, search engine optimization company, Adviatech, updates their logo, marketing literature, and brand. Adviatech has also introduced a series of new search engine marketing related services.

It was toward the end of 2004 when Tampa based American Marketing Management and Motivation Services, Inc., (AMMMS) met with the recently retired Jason Bland. AMMMS, founded in 1994, was led by Christopher Kazor and offered web design, development, and other marketing products.

Bland had recently sold his company, which had holdings in both hardware and software technologies, and while nobody believed it would last long, he insisted he was going to relax for a while.

“I met Chris in Tampa, back in ’99, at a business event that I attended on behalf of my previous company.” Bland continues, “After I sold that company in 2004, the plan was to relax and take a few years off. Chris had other plans.”

It was in December of 2004 that Christopher Kazor asked Jason to meet him and a client at the AMMMS office in Tampa one evening. Kazor closed the call with “By the way, come up with a company name on your way in.”

The name Adviatech was derived from Advertising via Technology. The meeting at the AMMMS office was successful, a check was written to Adviatech Corp., and at that moment, a company was born.

Adviatech was formed to focus primarily on online - search engine marketing and since then has become a full service marketing firm with a design team, writing team, social networking and content distribution team, plus launched a series of niche marketing spin-offs. From the legal marketing and law firm marketing subsidiary, SEOLawFirm.com to the insurance marketing holding of ReadytoQuote.com, to their reputation management department, EBadPress.com, Adviatech’s list of holdings continues to grow.

When doing a quarterly financial review in 2008, Bland saw that Adviatech’s growth was far beyond projections and decided it was time to invest in Adviatech’s brand.

Kazor recalls, “Originally, I was not a fan of the rebranding proposal and certainly not interested in changing Adviatech’s logo. We later agreed to move forward with the understanding that the concept of our logo would have to stay the same.”

For the logo update and rebranding, Adviatech turned to Lorandt Egri. Lorandt created the first Adviatech logo in 2005 and has created the identities for the Adviatech holdings and subsidiaries since then. His job was to create a logo that reflected the original concept while making it blend with the new focus on social networking. The red logo also had to work with the new website design, which was to be blue.

Lorandt’s creation of a new logo that maintained the original concept and his fusion of the logo with the website design have resulted in a new brand that will carry Adviatech into the future.

Over the next few months, Adviatech will be launching a business social network, search engine marketing podcast and upgrading their client management system to simplify the way customers communicate with the individuals working on their project.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

Just as it helps to monitor your credit, it also helps to monitor your search engine credit. Google assigns a quality number to each website called Google Pagerank.

Your Pagerank number goes from 0 – being a new website or worthless website – to 10 being the absolute best. To give you an idea of the scale, Youtube.com and Wikipedia.org are Pagerank 9 websites. CNN is a Pagerank 10.

With that said, a healthy and realistic Pagerank goal for a business website is between 3 and 6. Keep in mind, your Pagerank number only changes a couple times a year so if your number is the same for several months into your search engine marketing, don’t be discouraged.

You do need to know where you stand search engine marketing company, Adviatech, has setup a Pagerank checking tool at http://www.adviatech.com/google-pagerank-checker/.

The tool will also estimate the number of links to your website with the backlink checker.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

When writing your website content, it’s important not only to have a lot of text but also have useful, interesting text. If you have pages and pages of boring literature, nobody will read it or want to link to it.

If your company has multiple employees or departments that specialize in various fields, you should have them write the content for those relevant pages. Recently, SEOLawFirm.com’s parent company, Adviatech, finished a complete corporate rebranding and redevelopment of Adviatech.com. When writing all new content, Adviatech turned to the individuals who specialize in the various fields from search engine marketing, writing, designing, and social networking.

The result is a collection of pages written by experts. Utilizing this same technique for your website will allow you to populate your website with relevant content that will surely attract natural inbound links and convert your visitors to clients.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

A hosting provider is an important part of your search engine marketing. I’m reminded of a client of ours from several years ago. Their ecommerce website was ranked number 2 on the first page of Google for their main keyphrase, clearly a successful search engine optimization campaign. But, they were hosting their website with a cheap “bargain bin” hosting provider.

With search engine marketing, links are always being built with the content that is getting published each month. That means Google and other search engines are visiting your website to update it frequently, because of their crawler running into your website more often. Our client’s hosting provider was frequently having database outages and one day, that happened while Google was looking.

Their once first page ranking disappeared a few days after and their search engine listing suddenly looked like this:

SQL Query Error
Cannot connect to sql database.

Uptime is extremely important for your website and therefore a solid quality hosting provider should be selected. Paying $5-$10 a month more is a small premium to pay to not lose your search engine ranking.

That particular incident happened before we offered hosting, but we were able to convince our client to move to a reputable hosting provider that would provide uptime and a solid web server environment. Also, after 6 weeks, we were able to repair their ranking (a process further delayed by more periodic SQL errors prior to their switch) but that was 6 weeks of lost business, easily preventable by using a good hosting provider.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

When seeking a search engine optimization company, some businesses have unrealistic expectations. Often times, we receive requests like, “I want to be number one on everything!”

The truth is, the majority of the internet’s search traffic doesn’t come from “everywhere,” it comes from Google. A much smaller portion comes from Yahoo, and an ignorable portion comes from Microsoft’s Live.com.

All three of those search engines have their own guidelines and ideals about what searchers want to see. However, Google is the toughest, most used, and the most open about what they expect from a website.

So when beginning a search engine marketing effort, just focus on the big search engines. Ultimately, that is from where your investment return will come.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

Your regional focus is an important element of your search engine marketing. At first you may want to focus on a large area that you can fully service, or a small suburban area that isolates your company from a larger market.

If your service is regional (legal, medical, financial, etc), then focus on your closest metro area. More people search for terms using the closest metro area in the keyphrase than their state or county.

However, if you can effectively service your entire state, then you should focus individually on the metro areas within your state as well as the state itself.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.