Search Engine Optimization Blog

It is always difficult to maintain your routine blogging throughout the holidays but now, its time to let go of the champagne and dessert and get back to blogging.

Blogging, be it on your web site, social networks, or third party providers (blogger.com, wordpress.com, etc) is a great way to position yourself as an authority in your field. It also gives you another way to link your keyphrases to your home page.

Perhaps one of the most overlooked benefits of blogging is not related to search engine marketing or search engine optimization at all. Blogging keeps you focused on your career. By spending an hour or two each week writing about what you know, you are keeping your mind focused on what makes you successful.

That is not a bad side effect of something that also increases your ranking.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech at 1.800.728.5306 or Adviatech.com.

All of us at Adviatech hope you enjoyed a happy and safe New Years. So its 2009, what are you planning on doing about your web site? Your online marketing? Your search engine marketing? Search engine marketing is going to be very important in the coming year.

Online marketing (and search engine marketing) are going to have a stronger presence in 2009 as they offer the most return on your investment. To help you make the best decisions in allocating this year’s marketing budget, let us review some of the biggest mistakes made by business owners.

Penny Pinching

If your web site is not performing or you are looking for a new web site, thinking cheap will yield more hassle than results. Keep in mind, quality design and consistent search engine optimization takes people-power. Quality work does not happen when the skilled professionals are not fairly compensated. So when selecting a search engine marketing company or web designer, pick something that fits in your budget but prepare yourself to pay a fair price. Going cheap generally costs more over time.

Waiting for Change

If your current web site is not working for you, or you had something recently built that is not search engine marketing friendly, waiting for something to change before getting something that works is simply wasting time and money.

But I Know a Guy

While it is often tempting, you should not trust your company’s image, web site, and search engine optimization with someone you know who “dabbles” in it. Especially when it comes to your web presence, working with a solid company with a reputable workforce (like Adviatech) is an absolute must. If your friend or relative does something that gets your web site delisted, what happens next? Also, search engine optimization is not a one person process. Adviatech has a team of designers, writers, editors, content distributors, and social network marketing specialists that work together to not only increase your search engine ranking but your overall visibility and brand.

Not Working with Adviatech

Ok, we might be a little biased, but not working with Adviatech means you won’t get to experience real customer attention, quality design and writing services, or our fast response support. We believe that doing a good job is what makes us a good company but paying attention to details is what makes us a great marketing partner for your business.

Did you know…

- Nobody likes talking to voicemail. That’s why 24 hours a day, 7 days a week, 365 days a year, a live friendly Adviatech representative will be there to answer the phone when you call. If they can’t answer your question, they will forward your message to somebody who can.

- Our writers go through strict critiquing and come to us with extensive writing resumes. Adviatech’s writing and editing team are experienced professionals in their field.

- Adviatech Corp., is a profitable company, founded in December of 2004 that has experienced gross revenue growth of 85%-100% each year since forming. In fact, in spit of economic conditions changing, 2008 was a most profitable calendar year to date. It is important to know that the company you are working with today will be there for you tomorrow.

So this year, see what Adviatech can do for your company in improving your search engine ranking, your company’s brand and web site design, and your overall exposure to your target market.

Our search engine marketing plans are evolving so quickly that if it has been more than 60 days since you got your proposal, you should request a new one to see the new services that have been added.

Give us a call at 1.800.728.5306 or visit Adviatech.com.

It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.

Services like Linkmetro.com popped up to simplify the practice. Today, the result of all that hard link exchanging work is a bunch of useless links.

We have written on the death of link exchanges several times before but it appears that other search engine optimization companies haven’t heard the news. Google discourages link exchanges. If your search engine optimization company is using link exchanges, it is time to move on.

Google’s Webmaster Guidelines is the law book for search engine optimization. (Click here for Google’s Webmaster Guidelines)

Bullet point number three on the above mentioned page says it all. On Google’s list of linking schemes to avoid is “Excessive reciprocal links or excessive link exchanging (‘Link to me and I’ll link to you.’)”

So there you have it, straight from the Google’s mouth. Link exchanges are out and services like Linkmetro are unethical and useless forms of search engine optimization.

To learn more, visit Adviatech.com or call 1.800.728.5306.

While meta tags never really went away, their importance has dwindled over time with search engines indexing entire page content rather than relying on meta data.

Having a properly formatted meta tag will help your search engine optimization. The key is relevance without ridiculous repetition. For example, a meta description should describe your business in two sentences while utilizing your keyphrases. Short, relevant, and to the point.

Your search engine optimization company should know how to effectively create meta tags.

To learn more about search engine optimization, contact search engine optimization company, Adviatech at 1.800.728.5306 or Adviatech.com.

The New Year is right around the corner and I must say, I could not be more excited. Adviatech’s re-branding efforts are underway and we have recently finished a business only social network called Adviatech Connect.

Our logo which has treated us well for 4 years has been upgraded (take a peak at http://www.facebook.com/pages/Search-Engine-Optimization/38105696838) and next year we will be offering social networking management, extensive blog management, pay per click management, podcasting, and email management. Not to mention our solid search engine optimization services.

I say this every week in Adviatech’s blogs, podcasts, and newsletters… search engine optimization is a progressive process. Next year’s search engine optimization success depends on you moving forward today.

Our designers and search engine optimization team are among the best in the industry and ready to start your project. Plus, if you are on a standard calendar fiscal year, now is a great time to squeeze in that last deduction of the year.

Our $500 promotion will expire tomorrow (Friday) at 5PM EST. I’ll be available today and tomorrow to organize service agreements and answer any questions you might have.

Adviatech is moving forward into tomorrow’s online marketing landscape, join us in next year’s success!

I look forward to working with each and every one of you!

If you are using a template or stock design to represent your business, you may not only be doing your brand and image a disservice but also you could be hindering your search engine optimization efforts.

Does the Google Bot have eyes?

Well, not exactly but close. While the Google Bot may not look at poor color choices, ugly pictures, or bright red text on a bright yellow button, it does look at formats. A professional designer will make sure that your web site is formatted correctly and can also improve the Google Bots navigation of your site.

Often times, web sites can look more attractive with animated roll over effects on menus and icons. A trained search engine optimization friendly designer will be able to possibly implement those same effects while keeping your site easy to navigate by Google Bots and visitors alike.

To learn more about search engine optimization, visit search engine optimization company Adviatech.com or call 1.800.728.5306.

As tech firm’s research and development budgets get reduced due to consumer spending decreasing, we can probably expect fewer technological advances in the near future when dealing with hardware, phones, televisions, and gadgetry.

However, I believe that companies are going to create online technology this year which is cheaper to develop and offers greater profitability.

Even with Google’s stock losing half its value in the third quarter, they have continued to develop new technology. Apple may not develop anything as compelling as the iPhone and iPod touch, but their applications will definitely improve and they may spend more on their iTunes service and possibly enter the social networking arena.

I think it is obvious with the announced bankruptcy of Tribune Co., and the reorganizing of the New York Times, that print media is in trouble. They don’t have the readers and the advertisers can’t afford media that doesn’t offer better conversion. Society, both business and consumer, is becoming on demand. Videos on demand, information on demand, and that requires on demand advertising.

More companies are going to be shifting their marketing dollars to the internet this year which means we can expect new online marketing innovations. I for one am very excited about the direction search engine optimization and social networks are going.

I say it time and again, search engine optimization is a progressive process. If you want to access the power of that effective marketing medium, you must act now. The work done today will offer improvements a few months down the road to your search engine ranking. Plus, with our new social networking management and podcasting to be launched next year, you have the ability to get in at our pre-upgrade pricing.

Tell me what you want in a search engine optimization company. Let’s talk and discuss your project and help you decrease marketing expenses for 2009 as we work to increase your revenue.

- Jason Bland /Adviatech Corp. / 1.800.728.5306

Avoiding Search Engine Optimization Can Cost Your Business

Many businesses are still not utilizing the Internet to get more leads from their web site. This is often due to not fully understanding the process of search engine optimization, or the value associated with it.

Currently, you have–depending on your industry – 1,000 – 10,000 searches on Google that are relevant to your company each month, and possibly more. Based on click through rates and elimination formulas, you are realistically missing out on 300-3,000 visitors. How much is a client worth to you?

Designing for Conversion

If you’re web site is more than a few years old, your search engine optimization campaign will be more effective with a new look. New design styles, web site programming, and page formats provide a pleasant experience for your web site visitors; as well as search engines like Google and Yahoo. You should ask for a web design quote along with your search engine optimization quote.

Is Search Engine Optimization Expensive?

Compared to other forms of advertising such as Yellow Pages, Newspapers, and even Pay-per-Click advertising online, search engine optimization doesn’t come close. Search engine optimization is the most cost effective form of advertising available.

To learn more about search engine optimization, contact search engine optimization company, Adviatech Corp., at 1.800.728.5306 or Adviatech.com.

The one important element of any search engine optimization campaign is the keyphrase or keyphrases. Get ranked highly on the first page for a not-so-popular term, and your website will have no traffic. Choose a term too common, and your website will have high volumes of low quality traffic.

What to do? Focus. By focusing on a target market, you simplify the keyphrase selection process, thus increasing the quality of your traffic. Ask your search engine optimization company to start your project with a keyphrase analysis, showing the popular terms that are most relevant to your company or practice.

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many companies start thinking about next year’s marketing strategies.

If your company is planning to harness the power of the Internet for 2009, you need to contact a search engine optimization company soon.

Search engine optimization is a progressive process that starts with content optimization (sometimes a new website) and is followed by getting websites, blogs, and news outlets to link to your company’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.

Content Optimization

Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of “We have been practicing law in Boston for 15 years,” we would optimize that phrase as “Boston personal injury lawyers, Smith and White, have been practicing law for 15 years.” That, of course, is based on a personal injury lawyer in Boston.

Link Building

Link building is simply the process of getting other websites to link to your company’s website. We write articles and press releases on behalf of our clients and then distribute them across newswires and directories; at that point they get syndicated through places like Google News and Google Blog Search. This results in a series of websites linking to your website.

To see a return in the early part of 2009, you will need to start your search engine optimization project this month. Redesigning your site may increase your ability to achieve higher rankings if your current website is more than a few years old.

To learn more about search engine optimization, contact search engine optimization company Adviatech Corp., at 1.800.728.5306.