Search Engine Optimization Blog

The message is clear: consumers want to be heard. But is the message heard by whom it matters – the marketers?

With the proliferation of consumer reviews, blogs and social media channels like Facebook, consumers everywhere are voicing their opinions about companies – from the level of customer service given to the defective products they used and returned in exchange for something that works. Other topics such as hatred of commercials or wasted gimmicky and nonsensical ads and the dislike of mobile harassments that assault their web-surfings also teem social media channels. The point is, consumers are the lighthouses and marketers are the ships, so why float blindly in the night fog hoping to reach shore when they are here directing you?

However, there seems to be another issue: what about demographic marketing along the lines of cultural differences? Are marketers getting the point of such fine targeting?

So what can you do to make sure you let the consumer know they are heard? How can you easily reach out to the consumer?

With an effective Internet marketing campaign to smartphones and other mobile devices through a company like Adviatech, you can target consumers by their needs, by their cultures and by their demographics. This is done via social media optimization through the social networks such as Facebook or Twitter. This can also be done via mobile advertising through an effective pay-per-click campaign.

Give the customer what they want and they will reciprocate your needs as well as giving you business. Give customers mobile applications and social network profiles that enhance their daily lives, send them coupons and specials that pique their interests and do not forget that a text or email with the word free is always an eye-catcher. The consumer knows you marketers wish to be heard, they know you exist, but do you know they exist?

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Letting consumers know your business exists can be very tricky. You can advertise in local flyers, billboards, even local or national commercials, or you can go broader and cheaper by embracing the world of Internet marketing.

In this world, you can advertise via pay-per click campaigns and optimize your business website for the major search engines. But while SEO and PPC is a major tool in this web marketing, there is one tool that many companies fail to fully optimize: social media.

Social media involves optimizing your company for sites such as Facebook, Twitter, Foursquare, Linkedin, and many more. It involves creating podcasts or videocasts that inform and educate. It involves creating deals via sites like Groupon or Mobiq. What SMO (social media optimization) boils down to is having content that is available for computers and mobile devices through blogs, podcasts or social network updates. This content must create interactivity with your target customers – it must create interest. With the right optimization of social media through Internet marketing companies like Adviatech, you can parlay your current SEO campaign and get the traffic and revenues you are seeking.

Are you social? Are you socially optimized? Have you created a network of consumers that are as close to you as your family and friends? If not, then it is time to get social. For the customer who belongs to your family will always come back to you and tell others about you. Everyone wishes to be a part of something. Consumers are ferreting out the companies that they wish to follow. Do not let your company go unnoticed. Now is the time to get social.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

When many business owners hear the term SEO marketing, the first thing they think about is modifying their company’s website for global optimization through the most popular search engine, Google. Their goal is to obtain the highest ranking in this global search realm so that potential customers know where they are if they wish to do business. For any company who has a website, search engine optimization is an important tool and investment to utilize.

In Global SEO, one of the many techniques used is through the process of back linking. This is when other websites link to yours through mediums such as affiliate websites, blogs, or syndicating news providers. Back linking is the most important process a company that has a website can invest time in.

However, other companies who do not have a website have run into a crux: how do they get their business noticed on popular search engines? While a good answer for any company is to have a website, as a website is a must in the Web 2.0 industry, there might be another expedient answer: Local SEO.

Local SEO is the search engine results that come up when someone types in a set of keywords. The search engines return companies and products within the searcher’s zip code. Search engines, such as Google, have implemented a process that will automatically detect searchers’ zip codes or locations via their IP addresses. While this may sound great for many companies that wish to reach out to the local markets, the question is how do you rank on these local search results? One answer: citations.

What back linking is to Global SEO, citations are to Local SEO.

Citations show the search engine algorithms that a company is part of a community, even if it does not have its own website. The more communities the business belongs to, the more reviews these communities give it, the higher its ranking.

Citations come from well-established websites such as superpages.com or Google Places, once your company is listed in their directory. As mentioned earlier, you do not need a website to rank locally, all you need is a properly implemented local search campaign.

The diverse world of SEO has many roads to travel, both local and global, but in the end if all the right roads are taken without shortcuts, they will all lead to the same end: success and profit for you.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Your website has been designed, you have enhanced the homepage and other pages for the proper keywords, all your images have “alt” tags and your breadcrumbs and navigation menus are organized and use understandable explanations. By all rights, you are ready to go live.

In the weeks after going live, you notice increased traffic but no conversions. Google Analytics shows that potential customers never made it past the homepage. What is going on?

Do not fret; you are not alone.

Hasty website designers, business owners and Internet marketers are learning that designing your website for attention from search engines is not enough. What good is an optimized website that looks like a Picasso painting? A website is not supposed to be a piece of art that customers have to decipher, it should be acute and clear.

What occurs is that website designers either design a page the way a business owner specifies, or business owners design their own pages – and the result is a mess. If you find yourself in this same predicament, there is a solution – one that is necessary for any Internet and SEO marketing campaign: usability testing.

Usability testing allows average and experienced Internet users a chance to survey your webpage by completing specific tasks you assign them. How well they complete these tasks and any feedback they give about your site is essential. A marketing website is not built for you and your employees, it is built for the cultures and demographics out there whom you wish to convert to your service. Keeping this simple fact in mind should be the impetus you need for that ROI for which you been patiently waiting.

When performing a usability test, it is not only important to have the surveyors sign a release form that gives permission for you to video and audio record their reactions and results, but also it is important that you select diverse surveyors. Use men, women, children and those from different cultures and ages. Who is your target customer? This is important to keep in mind when selecting individuals.

Follow a usability testing script. Try to select no more than five people, and make sure each session lasts no more than one hour. Not only will this keep the process inexpensive, but will make sure any feedback received is specific and qualitative.

Usability testing is an essential final step for any new website or website in need of a makeover. What works? What is broken? What should be removed? You may not know, but your potential customers do know. Do not turn a blind eye to them and they will not do the same to you.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

When writing a heading or title, who are you writing for: search engines or customers? The answer should be both. Your page title or article heading should follow a particular format so that you do not turn off customers with an inundation of words.

In regards to headings, try to keep them fewer than eight words. More than eight risks search engines listing your title with an ellipsis. The issue with this break of text when displayed in search engines is that many of these engines have a hard time properly categorizing the heading and, in turn, will lower your chances of gaining a higher SEO ranking.

Example heading: Long Waits At Airport Create Long Lines of…

In respect to website titles, do not rely solely on the slowly fading use of metatags in order to push your keywords for SEO. In fact, your title can make or break your search engine ranking. How? List specific keywords first, followed by broader words. The reason for this is that words that are listed first in a title are given the most importance in search engines.

Example: Cars For You Homepage: Car Repairs, Used Cars, New Cars

This is incorrect, as you are placing more importance on the keywords “cars, for, you, and homepage. If we were to refine this here is one way the title could look:

Car Repairs, New Cars, Used Cars: Cars For You

(Specific keywords in a title can usurp any metatags you listed.)

On a side note, many search engines, such as Google, can display up to 70 characters in a title, and just as a heading. If the title does not exceed this count, search engines will display the full title without any breakups in text, in turn paralleling the advantage of a low word count in your headings.

Follow these simple and easy to remember tips for that proliferation in website visits you have been looking for. You will not only draw the attention of search engines, but your target customers as well. Good designing.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

An active search engine optimization plan can pull your company website to the first page of Google, drive traffic to your website, get social networks to notice you, and put your company’s name in the news. However, with time on your side, results come quicker.

Of course, time can not replace the need for an aggressive optimization strategy. Many websites with a decade behind them are still lost in back pages of search results. However, when you take an older domain name and properly optimize the content and build credible links, the results can be instantly reached.

Google’s algorithm is built to focus on one thing and one thing only. Quality. Google generates revenue through pay-per-click advertisers. In order to get companies to spend money advertising on Google, Google has to have a large searching audience. In order to get the large search audience, they have to make sure their search engine delivers quality search results for the end user. If the quality isn’t there, Google becomes the next Yahoo!.

With 81 percent market share in the United States and 91 percent worldwide, it is safe to say that Google is delivering quality. Their rules are only going to become stricter as time goes on to maintain their unofficial monopoly in the search engine market.

Just as age and experience give your business a competitive advantage, the age of your website also gives you one strong credibility point with Google when they determine your quality.

On several occasions, we have built brand new websites, optimized content, spent a couple months building links, sending news releases, and connecting websites on social networks and got our clients on the first page of Google for a few of their popular search terms in 6 to 8 weeks – a result made possible when combining aggressive SEO with a domain name that is 5 or more years old.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Running a company is demanding. You have people depending on you.

In the back of your mind, you keep thinking about growing your business and increasing your marketing effort. You considered advertising options, maybe requested a few quotes, but other things got in the way and you never moved forward.

Some of our clients originally contacted us one to two years before signing up. They received periodic updates from us and kept their original search engine optimization proposal, but marketing their business never quite made it to the priority list. While you are putting your search engine marketing on hold, other competing companies are wasting no time claiming dominance on the web.

While you wait, other companies are building new websites. They are filling it up with pages of information and optimized content. They are posting articles on their blogs. They are sending out press releases, building traffic to their website, and getting links back to their site. They are being optimized for local searches, national searches, and getting traffic from social networks. They are being followed on Twitter by users that could be following you. Their Facebook pages are watched and read by their future clients… who could be yours.

In the age of information and an ever-evolving Internet, hesitating to take action means handing an advantage to your competition.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

When designing your company website, we have to think about current trends, future trends, and web standards. Of course, “web standards” is somewhat of an oxymoron as the web is ever changing, thus new standards are invented annually.

To keep up to speed and continue to turn out website designs that convert visitors into new clients, our design and development team has to watch trends to see where we are going and how we can push design into the future.

Fortunately, the good folks at w3 pay attention to valuable statistics that help us continue to develop quality websites. One of the current trends reported by w3 is expanding screen resolutions. Your screen resolution is just a measurement of your computer monitor’s display.

Today, the average measurement in pixels is 1280 by 1024. Less than 20 percent of web users are still using the smaller resolution of 1084 by 760 as widescreen monitors become the norm.

Why should you know this? It is important to embrace a wider website layout when you redesign your company site. Visitors have come to expect this new look and feel and will react positively to a properly designed website with the right resolution.

Read more interesting stats at http://www.w3schools.com/browsers/browsers_display.asp.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Many LinkedIn users do not realize that their blogs can be syndicated to their LinkedIn profile. In order for this to work, your website’s blog has to be based on WordPress or your blog will need to be hosted at WordPress.com.

Simply log in to your LinkedIn profile and select the LinkedIn WordPress Application. Select “Add Application” then set your RSS feed URL. This is generally, yourwebsite.com/blog/feed/. If you are an existing Adviatech client, just send your login information to your account manager and they will set everything up for you as a courtesy.

Otherwise, learn more at:
http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=2200

Remember, the most successful blogs are the ones that get read. Syndicate your blog wherever you can and honestly, what better location than LinkedIn?

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Here is a topic that we recently discovered was still a problem… we hoped that such a practice was in the mid-90’s internet graveyard but its still a problem. Blending keyphrases into your website that are invisible to your readers is a technique that makes the Google Bot’s face red and will almost guarantee a delisting. However, some webmasters are still using this as a “search engine optimization” technique.

Unlike some search engine optimization techniques, this one is not up for interpretation. Some businesses, acting under the advice of misinformed “SEO Specialists,” have long lists of keywords in their website’s footer that are in the same font color as their background, thus making it invisible.

The problem is so irritating to Google that they not only mention it but built a whole section on hidden links and hidden text in their webmaster guidelines center.

Google is pretty direct in the language they use to explain the consequence of hiding keyphrases:

“If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages.”

To check your website for hidden text, go to your web browsers top menu and click on “Edit” then “Select All.” This will highlight your entire web page and display any hidden text that your webmaster or “SEO Specialist” may have inserted.

If you find invisible words on the page, you should first demand that your webmaster remove them immediately. A termination of your agreement with them should probably come shortly thereafter as this negligible action will hinder your ability to be ranked highly in Google, and possibly hinder your ability to be ranked at all.

We recently reviewed a website for a company that had over 100 hidden words in the footer. The business owner informed us that he had paid someone to develop the website in February of this year; thus, acting as a reminder that unethical search engine optimization practices are still lurking.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.